Tvisebrivi meTodebi socialur kvlevaSi - Center for Social Sciences
Tvisebrivi meTodebi socialur kvlevaSi - Center for Social Sciences
Tvisebrivi meTodebi socialur kvlevaSi - Center for Social Sciences
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3. SekiTxvebi “mesame pirSi”<br />
magaliTebi: “ratomaa, rom zogi diasaxlisi iSviaTad wmends macivars?”<br />
“rogorc fiqrobT, ratom ar uyvars xalxs zangebi?”<br />
cnobilia, rom rodesac adamiani sakuTari Tavis Sesaxeb laparakobs, is<br />
imyofeba sakmaod Zlieri <strong>socialur</strong>i gavlenis qveS, romelic zRudavs mas Tavisi<br />
azrebisa da Sefasebebis gamoxatvaSi da xels uSlis misi azrebis gulaxdil<br />
gamoxatvas. magram rodesac Cven mas vTxovT sxvebis Sesaxeb (anu “mesame pirSi”)<br />
ilaparakos, is gacilebiT ufro Tavisufali xdeba, da ufro gulwrfelad<br />
gviziarebs Tavis mosazrebebs.<br />
4. “Rrubliani” naxatebi<br />
magaliTi: vuCvenoT respondentebs naxati an fotosuraTi, romelzec<br />
aRbeWdilia raime <strong>socialur</strong>i situacia da erT-erTi mTavari moqmedi piris<br />
gverdiT daxatulia carieli “Rrubeli”, romelic simbolurad misi azris<br />
Casawer adgils warmoadgens. vTxovoT respondentebs, “RrubelSi” am adamianis<br />
azri Caweron.<br />
es meTodika SedarebiT ufro rTulia. misi meSveobiT Cven vigebT<br />
respondentebis reaqcias suraTze asaxul <strong>socialur</strong> situaciasTan dakavSirebiT<br />
ise, rom Cven mas ar vubiZgebT, raime tipis daskvna gaakeTos — Cven saerTod ar<br />
aRvwerT arafers, ubralod naxats vuCvenebT. am naxatSi respondenti dainaxavs<br />
mxolod imas, ris dasanaxadac is ukve momzadebulia Tavisi <strong>socialur</strong>i Tu<br />
kulturuli mdgomareobidan gamomdinare, xolo respondentis mier “RrubelSi”<br />
Cawerili azri naTlad gviCvenebs mis damokidebulebas im problemisadmi,<br />
romelic gvainteresebs.<br />
am meTodikis gamoyenebisas didi yuradRebiT unda movekidoT Sesabamisi<br />
naxatebis SerCevas, da SeZlebisdagvarad karg mxatvrebs unda SevukveToT isini.<br />
naxati unda iyos sada, naTeli da ubralo.<br />
5. personifikacia<br />
magaliTebi: “warmoidgineT, rom axali markis BMW-s avtomobili adamiania.<br />
rogori adamiania is? SegiZliaT amiRweroT?”<br />
“warmoidgineT, rom es organizacia raime cxovelia. konkretulad romel<br />
cxovels gagonebT is?”<br />
xdeba xolme, rom Tavidan respondentebs uWirT am meTodikis gamoyeneba,<br />
magram, rogorc wesi, SemdgomSi isini gatacebiT umateben maT mier Seqmnil saxes<br />
axal-axal detalebs.<br />
sworad gamoyenebis SemTxvevaSi es meTodika Zalze mdidar in<strong>for</strong>macias<br />
mogvcems rogorc raime saqonlis imijis Sesaxeb, aseve misi “tipiuri<br />
momxmareblis” warmomadgenlebis Taobaze; masTan dakavSirebul faseulobebze;<br />
reklamis gavlenaze; da sxva.<br />
6. stereotipebi<br />
magaliTi: respondentebs sTavazoben produqtebis sias, romlebsac<br />
yoveldRiurad moixmars romelime hipoTeturi ojaxi, da sTxoven, aRweron es<br />
ojaxi.<br />
am meTodikis gamoyeneba sapirispiro <strong>for</strong>miTac SeiZleba: aRvweroT ojaxis<br />
tipi da vTxovoT respondentebs, Seadginon im produqtebis sia, romlebsac es<br />
ojaxi yoveldRiurad moixmars.<br />
es meTodika personifikaciis meTodikis Tavisebur gagrZelebadac SeiZleba<br />
CaiTvalos. is saSualebas gvaZlevs, gamovyoT momxmarebelTa jgufebi, romlebic,<br />
respondentTa azriT, tipiuria.<br />
7. rolebis gaTamaSeba<br />
magaliTi: respondentebs vTxovT, rolebSi gaiTamaSon raime situacia,<br />
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