Sromebi 2 (14) Works 2 (14) Труды 2 (14) - Newsletters

№ 2 (14), 2009 Sromebi – TRANSACTIONS – ТРУДЫsazogadoebrivi mecnierebani –Общественные дисциплины – Social sciencesSemuSaveba, sadac arsebiT rols TamaSobs msubuqad asaTvisebeli turistulimomsaxurebis stili. (1)safirmo stilis SemuSavebaSi organizacia iyenebs sakuTar sasaqonlo niSans,safirmo fers an ferebs, logotips (emblemas). firmis identifikaciisaTvis firmislogotipi SeiZleba moicavdes erT an ramodenime gaerTianebul simbolos. logotipiSeiZleba Setanili iqnas turistuli produqtis damuSavebaSi da gamoyenebuli iqnasloginis TeTreulze, momsaxure personalis safirmo tansacmelze, suvenirebze,rogoricaa kalendrebi, saweri kalmebi, saqaRaldeebi, savizito baraTebi, blankebi,konvertebi da sxva.sareklamo produqtis mniSvnelovan Semadgenel nawils warmoadgens ekologiuriinformacia _ haeris da wylis sisufTave. am mizniT gamoiyeneba ekologiuri savaWromarkebi, niSnebi da serTifikatebi. mag. xmelTaSua zRvis qveynebSi gamoiyeneba ”cisferialmebi”, ”mwvane varskvlavi”. am niSnebs aqvT saerTaSoriso statusi da iuridiulnormatiulixasiaTi. (2)reklamis sakvanZo Tema da stilisturi Tavisufleba mkafiod unda iyosorientirebuli klientebis sxva da sxva miznobriv jgufebze. sareklamo winadadebagankuTvnilia:1. turagentebisaTvis da maTi momxmareblisaTvis2. klientebisaTvis, romelTac ainteresebT mecniereba da bunebis dacva3. klientebisaTvis, romlebic afaseben turis SemecnebiT xasiaTs da xarisxs.sareklamo produqciis erT-erT saxes warmoadgens tipiuri broSurebi momxmareblebisaTvis.misi struqtura moicavs dasaxelaebas, romelic SemosazRvrulia sareklamofraziT, Semdeg teritoriis sademonstracio fotosuraTebi, regionis sareklamoadgilebis gamoxatulebis fonze – reklamis teqsti, amindis aRwera, temperaturis diapazoniweliwadis sxvadasxva drois mixedviT. broSura mTavrdeba im aviakompaniebismarSrutebis sqemiT, romlebic emsaxurebian regions.sareklamo produqtis winwaweva gulisxmobs reklamis gavrcelebas: JurnalebSi,gazeTebSi, turistuli kompaniebis ofisebSi, internertSi saitebis Seqmna, filmebisdemonstracia.ekoturistuli produqtis marketings aqvs sakuTari specifika. nacionaluri parkebismarketingis politika iwyeba turproduqtis saxelwodebis moZiebiT. saxeli undaiyos ucxoelTaTvis advilad dasamaxsovrebeli da gamosaTqmeli. amJamad mTels msoflioSivrceldeba da izrdeba sareklamo produqtis reklamis efeqturi saxeinternetSiregularuli, ganaxlebadi sakuTari saitis Seqmna. igi warmoadgens farTodgamoyenebad komunikaciur arxs.damwyebi turistuli firmebisaTvis erT-erTi mniSvnelovani aqcia aris sareklamoturebi masmediis warmomadgenlebTan: JurnalistebTan, fotografebTan, operatorebTanda maTi winadadebebis gamoyeneba sareklamo turebis reklamirebisas.bunebriv-saorientacio turebiT dainteresebulma turoperatorebma SeiZlebaTviTon mimarTon nacionalur parkebs winadadebiT gamoiyenon parkis resursebi sakuTariturebisaTvis, damwyebma firmebma aseTi TanamSromlobis winadadeba iuridiulad undagaamagron, rasac moyveba: Semosavlebis zrda, damatebiTi samuSao adgilebis Seqmna,rekriaciuli teritoriis bunebis dacva dasxva.gansakuTrebulad daculi bunebrivi teritoriebis organizacias aqvs Tavisispecifika turistuli gamofenebis organizebaSi. reklamiT gaerTianebuli nakrZalebis100