№ 2 (<strong>14</strong>), 2009 <strong>Sromebi</strong> – TRANSACTIONS – ТРУДЫ Jurnalistika – Журналистика – Journalizmaraverbaluri komunikaciaqeTevan gafrindaSvilisaqarTvelos teqnikuri universitetisaqarTvelo, Tbilisi, kostavas 77performansebisa da sxva saxis urTierTobebis dros mniSvnelovan rols asrulebsaraverbaluri komunikacia. es moicavs ara marto sityvier maxasi-aTeblebs (tembri,toni), aramed sxeulis moZraobebsac (amas emateba Tmis var-cxniloba, garegnoba,Cacmuloba). es pirvelia rasac vRebulobT mxedvelobiTi kontaqtis dros. eszemoqmedebis yvelaze uZvelesi saSualebaa, amitomaa yvelaze efeqturi dayovlismomcveli. nebismieri Tanamedrove komunikaciis saSualeba (we-rili, televizia)saWiroebs specialur momzadebas misi sworad gamoyenebisaTvis, amitom zemoqmedebisuZvelesi saSualebebi aris Zlieri. mag: martin luTer kingis dabadebis dRes bilklintonma Caicva jinsi da maisuri, romelsac ewera sten-fordis universiteti. amisSemdeg is vaSingtonis erT-erT skolaSi wavida mos-wavleebTan erTad kedlebisSesaRebad da fanjrebis gasawmendad, jagrisiT xelSi suraTic ki gadaiRo. TviTpolitikosisTvisac da biznesmenisTvisac xalxTan ur-TierTobebis dros ganmsazRvrelrols asrulebs verbaluri da vizualuri komu-nikaciebis saSualebebi. araverbalurikomunikaciis dros SeiZleba mimdinareobdes mTeli dialogebi. araverbalurikomunikaciis Zalian bevri magaliTebi mocemulia bismarkis mogonebebSi. is ambobda rom:`arsad ar mimaCnda saWirod ordenebis tareba, garda parizisa da peterburgisa~. amqalaqebSi sxvagvarad gamosvla ar Se-iZleboda lentebis gareSe zrdilobianad rommoqceodnen. `quCis biWmac ki miaZaxa: `naxeT frangi~, radgan mas fraki ecva dacilindri exura, ramac biWze zegavlena moaxdina.Jak segeli, romelic safrangeTis wamyvani reklamistia, fransua miteranisa da JakSirakis Jestebs ganixilavda da is Semdeg daskvnamde mivida: miteranis tipiuriJestebidan: 1) magidaze erTi-meoreze dawyobili xelebi, rac gamoxatavda mosaubrezebatonobis unars; 2) gadajvaredinebuli TiTebiT da gulebi SigniT, rac gamoxatavdaTavis TavSi dajerebulobas; 3) erTi xelis guli aweuli _ rac gulaxdilobasniSnavs. Jak Siraki orive xelis guls zeviT wevda (rac niSnavda damorCilebasa dadaurwmuneblobas) mitingebze ki farTod Slida xelebs (es ki didsulovani adamianisdamaxasiaTebeli niSania). mag: e. SevardnaZis manarebi.amgvari maxasiaTeblebi aqtiurad gamoiyeneba reklamaSi. mag: qalebi da bav-SvebireklamaSi. maT kacebisgan gansxvavebiT mwoliareebs aCveneben, es cxadyofs maTdamokidebulebas garSemomyofebisadmibevri araverbaluri maxasiaTebeli adamians gonebaSi rCeba. rodesac elcinipartiidan gadioda, is xalxs TvalebSi uyurebda. aravin ar inZreoda. roca zur-giTmibrundeboda, xalxi Tavisuflad moZraobda, laparakobda. zedmeti vizualuriinformacia saSiSia. sakuTari mRelvareba SeiZleba vizualurad gadasce, rac saWiro araris, rom sxvam gaigos.parkinsoni gvTavazobs, rom Tavisi gamosvlis Canaweri Seiswavlon, miaqcionyuradReba saxis gamometyvelebas, warbebis moZraobas, TiTis awevas, am Jestebidanromeli iyo aucilebeli, es Jestebi garwmuneben, Tu yuradRebas gifantaven, sit-yvebiTgamosvlas exmareba Tu ara Jestebi, sityvebiT aRqma Tu gaRizianebT.86
Jurnalistika – Журналистика – Journalizm <strong>Sromebi</strong> – TRANSACTIONS – ТРУДЫ № 2 (<strong>14</strong>), 2009patrik pavi ramodenime variants gvTavazobs Jestebsa da sityvebs Soris. esSeiZleba iyos: Tanxvedra, an damateba, an Secvla. misi sityvebiT SeiZleba daaxa-siaToTbiznesmenic da politikosic. msaxiobis muSaobaSi yvelaferi mniSvne-lovania. amitomJestebi esTetikur kategoriaSi Sedian. misi yvela qceva aris se-miotizebuli. yovelqcevas, moqmedebas raRac gansakuTrebuli mniSvneloba aqvs, meore mxriv, msaxiobissxeulis mTlianad dayvana niSnebis erTobliobaze ar SeiZleba _ es ewinaaRmdegebasemiotizacias. imitom rom, magaliTad, TeatrSi raime Jesti yovelTvis inarCunebs misigamomyeneblis beWeds.gansazRvruli eqvivalentoba (Sefardeba) yovelTvis aris Cadebuli kosti-umis dagmiris urTierTobaSi. axalgazrda, saTno qalma, romelmac mZime dro ga-daitana,saxlSi unda Caicvas erTi tonis, erTi feris kaba, maqmanebiani sayeloTi da winsafriT,SaliT sagareod, Tu bavSvTan erTad midis, TovlSi, didi Sali unda moisxas, romelicmasac dafaravs da bavSvsac. aq vxedavT urTierTdamoki-debulebas Cacmulobasa dasiuJets Soris. kacis gmirebs rac Seexeba, maTi xasiaTic gansazRvrulia. mag:melodramis tipiuri gmiri, romelic aris boroti adamiani, gaxveulia Sav mosasxamSi,qudSi, ulvaSebiT da bakebiT, Sarvali tyavis CeqmebSi Catanebuli. am aspeqts didimniSvneloba aqvs imitom, rom komunikaciis es tipi uSualod moqmedebs adamianze _sityvebi ar sWirdeba, meore mxriv, mniS-vnelovania informaciis simciris pirobebSi: mag:`amerikelebi Tvlidnen elcinis urTierTobas samxedroebTan imis safuZvelze, romelcini sityviT gamosvlis win pijaks bolomde ikravda, es Jesti gulisxmobs:partniori grZnobs mosalodnel Tavdasxmas da Tavdasacavad emzadeba.lilian brauni ambobs: rodesac adamiani saqmian Sexvedraze midis, sworad undaSearCios halstuxi, imitom, rom es pirovnebis bunebaze metyvelebs.Tavis TavSi darwmunebuli da warmatebuli adamiani Taviseburi qceviT gamo-irCeva.kacobriobam gamoimuSava amis Sesabamisi niSnebi. mag: gamarjvebuls xeliT atareben,xels uweven didi manqanebi da misi saxlebic imis maCvenebelia, rom am pirovnebamwarmatebas miaRwia.arsebobs araverbaluri qcevis gansazRvruli wesebi, romelzec intervius amRebmaunda gaafrTxilos Tanamosaubre. es is Jestebia, romelic adamians ufan-tavs yuradRebas:1) laparakis dros ganuwyveteli Tavis qneva;2) mikrofonze arabunebrivad daweva;3) saReWi reziniT laparaki;4) Cumad laparaki;5) kamerisgan Tavis arideba;aravelbaluri da velbaluri niSnebi erTmaneTs Seesatyviseba: mosamarTlis mosasxami,generlis mundiri sxva tipis samosi Tavisebur gamonaTqvamebs warmoqmni-an.aravelbalur komunikaciaSi muSaobs konstanturi maxasiaTeblebi, kerZod: kacis daqalis xmebis gansxvavebulobis tipis verbaluri komunikacia, romlis Sesabamisad warmoiqmnebakonkretuli mniSvnelobebi. ase mag: kacis dabali xma kine-matografis kliSesmixedviT simamacis simbolo gaxda. amitom Zalian bevrma ameri-kaSi daidabla xma.amgvarad xma, pirovnebis imijisa da garegnobis ganuyofeli nawilia. mTa-varia oriarxi _ vizualuri da xmovani. vizualuri arxis meSveobiT Setyobineba modis sxvadasxva`enebze~. Cacmuloba, Tmis varcxniloba da a.S. es aris konstan-turi maxasiaTebeli,romelic ar icvleba da damaxasiaTebelia adamianisTvis, misi sqesis, statusisa da socialuriklasisTvis.87
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