Sromebi 2 (14) Works 2 (14) ТÑÑÐ´Ñ 2 (14) - Newsletters
Sromebi 2 (14) Works 2 (14) ТÑÑÐ´Ñ 2 (14) - Newsletters
Sromebi 2 (14) Works 2 (14) ТÑÑÐ´Ñ 2 (14) - Newsletters
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№ 2 (<strong>14</strong>), 2009 <strong>Sromebi</strong> – TRANSACTIONS – ТРУДЫ Aarqiteqtura – Архитектура – Architecturanino imnaZe, elisabed xaxutaSvilisaqarTvelos teqnikuri universiteti, Tbilisi, kostavas q. #77Tbilisis saxelmwifo universiteti, Tbilisi, WavWavaZis gamz. #1arqiteqturul-samSeneblo kompania `wavkisis velis~marketinguli kvlevasaqarTveloSi bevri arqiteqturul-samSeneblo kompaniaa, maT Soris erT-erTi wamyvaniadgili daimkvidra `wavkisis velma~. proeqtis idea ekuTvnis `mareniko jgufs~,romlis mizania investiciebis ganxorcieleba rogorc sacxovrebeli da komerciulisaqmianobisTvis, aseve misi Sesyidvebisa da ganviTarebisTvis.`mareniko jgufis~ mizania gaafarToos mimdinare sainvesticio areali saqarTvelo-Si, azerbaijansa da yazaxeTSi. `marekniko jgufi~ mis Svilobil kompaniebTan erTadaxorcielebs Tbilissa da mis SemogarenSi mdebare miwis nakveTebis SeZenas, sadacisrael-saqarTvelos developeruli da arqiteqturul-samSeneblo kompania `wavkisisveli~ aSenebs axal, Tanamedrove sacxovrebel kompleqss, romelic Sedgeba rva tipis170 individualuri sacxovrebeli saxlisagan da mdebareobs Tbilisis maxloblad wavkisSi8 km daSorebiT qalaqis centridan. 34 heqtari SemoRobili da daculi miwisnakveTi individualuri proeqtis mqone 170 saxlze damontaJebulia mzis elementebissistema, rac uzrunvelyofs cxeli wylis miwodebas. 1m 2 saxlis farTobze _ 5 m 2 miwisfarTi saCuqrad gadaecema.garda amisa, 4000 m 2 farTobze ganTavsebulia komerciuli centri momsaxurebissferoebiT, sportuli moednebiT, centraluri wyalmomaragebiT, gazmomaragebiT da sxv.kompania `wavkisis velis~ adgils ramdenime mniSvnelovani upiratesoba gaaCnia: qalaqiscentrTan axloa. mdebareobs 10 wuTis mgzavrobis manZilze, mTis sufTa haeri,unikaluri buneba, wyaros wylebi, SesaniSnavi xedi Tbilisze da kavkasionis mTebze,zRvis donidan 850 m-ze.marketinguli kvlevis erT-erTi mizani iyo gagverkvia, Tu romel samSeneblo kompaniasaniWebs upiratesobas momxmarebeli (gamokiTxva Catarda 2008 wlis agvistomde).sanam marketingul kvlevas CavatarebT, zogi ram misi mniSvnelobis Sesaxeb. marketingulikvleva es aris informaciis Sekreba, gamosaxva da analizi. marketingulikvlevis amocanebs warmoadgens monacemTa wris sistemuri gansazRvra, romelic exebamarketingis sferoSi konkretul situacias, maTi Sekreba, analizi da Sedegebis SesaxebangariSi.172
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