Convention Workbook

Who’s Who Candidate Profiles
Deacon John Ochetti
Home Congregation: Historic First Lutheran, Pasadena, CA
Occupation: School Psychologist
Experience Pertinent to Position: Elder – 10 years; Deacon – 2 years; Floor committee member –
last convention.
My Vision for the ministry of the PSW: Continue to expand the ministry including schools and
church planting. Bring the Gospel of Christ to the many who do not know HIM.
Alison Sweeney
Home Congregation: Our Savior Lutheran, Arcadia, CA
Occupation: Retired. Formerly a Marketing, Advertising & Public Relations
Executive
Experience Pertinent to Position: Committees/Volunteer Positions: Our Savior
Lutheran Church, Arcadia, CA; LoveFest Co-Chairman, Chairman (2003 -
Current); Computer Technology and Audio/Visual Support (2001 - Current);
Donor - Scholarship Program at Lutheran Jr./Sr. High School, Sylmar (1996-
2007); Lutheran Women's Missionary League Annual Fundraising Luncheon (2004 -
2009); Building Committee - Youth & Family Ministry Building (2005 - Completed
Summer 2007); Finance Board (2002-2005). Allied Integrated Marketing: VP, SVP and
EVP: Charged with creation/implementation of all strategic media activities for most
major studios valued $500,000,000 annually. Strategic Marketing & Publicity for
Paramount Pictures, Miramax Films, Universal Pictures, 20 `h Century Fox/Fox
Searchlight/Fox Faith, Weinstein Company. Public Relations and Publicity efforts for all
Major and Minor Studios (approximately (20+ clients).Business Development,
Acquisitions and Operations: Member, Executive Board. 250- employees, 25 regional
offices, Negotiated and oversaw leases, contractual agreements, employee development
program, Lease options and contracts. Tribune Company - Tribune Media Services
Division: Sales, Business Plan Development & Technical Creation of Movie Data related
products which are currently utilized throughout the Domestic Motion Picture industry and
Advertising Agencies (1999-2002). PolyGram Films: National & International Advertising
(1997-1999). American Multi-Cinema, Inc.: Regional Advertising (1988-1997). Mann
Theatres: Local Advertising (1986-1988). Newspaper Association of America (North
America) - National Study Executive Committee: 2004-2006. Variety Boys & Girls Club,
Children's Charities - Executive Board of Directors: 2003-2006. University of California,
Los Angeles. Graduated with BA, Psychology with minor emphasis in Biology: (1981-
1986) Los Angeles Lutheran High School in Burbank, CA Graduated with Honors.
(1978-1981) Lutheran Jr. High School at Trinity Lutheran Church, Reseda, CA (1976-
1977)
My Vision for the ministry of the PSW: My desire to serve on the PSD Board of Directors is to
make a difference in whatever way to make the Pacific Southwest District one of the top districts in
spreading the message of salvation. Few districts have the opportunities we do as it is populated with
people from across the world settling within our region; people who know nothing of Jesus. As a
board member I envision our emphasis to be on mission, mission, and even more mission! As
someone who has worked in the entertainment industry for over 25 years, I believe there are things I
can bring to the table to help with this initiative. For years I have served as Chairman of an annual
Youth/Adult conference called LoveFest at Our Savior Lutheran Church where we have grown from
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