Revolution Televised.pdf
Revolution Televised.pdf
Revolution Televised.pdf
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This Ain’t No Junk 109<br />
a year, up to $5,000 for reruns, and 25 percent of the producer’s net<br />
profits. Yorkin and Reuben were gone from the set. 33<br />
Although these conditions might seem like the workings of a star’s<br />
ego, what they symbolized were Foxx’s demands for the network’s<br />
respect for black performers. In a year when NBC made a profit of<br />
over sixty-six million dollars and signed Bob Hope to a three-year<br />
eighteen-million-dollar contract, Foxx believed that NBC needed<br />
to recognize his significant role in the network’s success. 34 Foxx’s<br />
lengthy career made him very aware of the inequitable workings of a<br />
white-controlled industry, and he would not tolerate this on his own<br />
show. Clashes continued with the executives at NBC, with many<br />
arguments about royalties and working conditions, and Foxx also<br />
wanted the network to show some respect for the black performers<br />
who made its executives such profits. Foxx complained bitterly that<br />
the network refused to give him development deals and movie roles<br />
offered to other successful NBC performers, thus limiting the prospects<br />
for black performers. He noted that NBC never sent tokens<br />
of appreciation for the ratings or stopped by the set to congratulate<br />
the performers, a common practice with many other NBC shows.<br />
Indeed, Foxx reported that the network sent two bottles of whiskey<br />
as a wedding gift when they knew he was on the wagon. 35 Most<br />
important, when the black-oriented shows were winning Emmys for<br />
NBC, African Americans were rarely given opportunities in writing,<br />
directing, or producing roles. Therefore, although the show was still<br />
doing very well, Foxx left the network for ABC in 1977.<br />
Sanford and Son allowed voices and opinions usually contained<br />
within the all-black settings to be expressed to a mainstream audience,<br />
albeit within the constraints of network television. Black<br />
people across the country who had not achieved the American<br />
promise of integration were able to identify with familiar aspects<br />
of their lives reflected in the show. Similarly, mainstream white audiences<br />
were confronted with the sentiments of a politicized black<br />
comedian and were presented a window into some aspects of traditional<br />
black humor. Foxx was also very aware of the entertainment<br />
industry’s ability to use and dispose of the talents of African<br />
American entertainers. He would not allow either his show or himself<br />
to go that route.