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Revolution Televised.pdf

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82 What You See Is What You Get<br />

When people pay to see me, I try to make them laugh, not deliver<br />

a sermon or become a spokesman for this or that; I guess I am involved<br />

in civil rights because I am a Negro. But if you’re a comedian,<br />

your first obligation is to be funny. 70<br />

When questioned about racism in television in 1971, he replied,<br />

“It would be ridiculous for me to say anything negative regarding<br />

blacks having an equal opportunity on TV. After all, I was Number<br />

One in the ratings four times last year and twice this season.” 71<br />

Again in rugged individualist fashion, Wilson was an advertisement<br />

for the American Dream and was unable to make an assessment<br />

that went beyond his personal experience. He did not perceive a<br />

need to make any statement beyond what he embodied as a black<br />

man who had succeeded in a racially hostile American society.<br />

He became another model of classlessness if not racelessness in<br />

American society.<br />

What perhaps rings as ambivalence in this analysis of The Flip<br />

Wilson Show and, indeed, in black America’s reception of the show<br />

has to do with the time frame: this was the 1970s, the offspring of<br />

the politically charged ’60s, when the black struggle was still of<br />

critical importance. In the ’90s, Cuba Gooding’s mantra from the<br />

film Jerry Maguire, “Show me the money,” although not a laudable<br />

change, became the new addition to the American lexicon. Black<br />

and white entertainers who amass cash without any sense of political<br />

consciousness are common in contemporary society; indeed, it is<br />

the rare few that give back to their community who stand out. Our<br />

politicized image of the 1960s and the ’70s implores us to imagine a<br />

world of self-sacrifice for group achievement. This was not the case<br />

with Flip Wilson, and certainly this was not the case with various<br />

other African Americans in the ’60s and ’70s. However, Wilson<br />

was in the spotlight, and his deficiencies were contrasted with other<br />

more politicized entertainers in this very public forum.<br />

The Veil of Double Consciousness<br />

Although some TV accounts claim that The Flip Wilson Show was<br />

dropped from NBC because of stiff competition from The Waltons,<br />

producer Bob Henry insists that<br />

NBC wanted him to do more shows. But after four years of this<br />

tremendous adulation, he just wanted to have peace and quiet. He<br />

never had that drive that other performers have that you always had

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