2012 Best Practices for Government Libraries

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99 BEST PRACTICES 2012 established, however, the importance of tracking, revisiting and using your blog’s analytics should remain a priority. Your analytics platform can provide you with a variety of important insights, including: How many people visit your blog Which posts are the most popular What day of the week or time of day is the busiest for your blog How people are finding your blog (i.e., through the university or company website, Google, etc.) What search terms people are looking for on the blog How much time people are spending on your blog The above list is just a sample of analytics you can track and use. The analytics you choose to review should help you gain insight into your readers’ behaviors, which will help you and/or your team blog about the topics that seem to be most important to your readers. Remember that analytics also are great to report to library leadership, who should view the blog analytics (assuming the news is good, of course) as a measurement of positive ROI on your efforts. My advice: get into the habit of sending a monthly report to library stakeholders, which tracks month-over-month, or even year-over-year, analytics comparisons. A simple explanation of the numbers is just as important to include as the numbers themselves, too. Get Social Readers not only love to read blog posts, but comment on them as well. Make sure your blog has a commenting functionality turned on. As you will see below, our Library Connect blog has a commenting “plug in” that allows our readers to post their ideas and opinions to any of our blog posts and articles. Your blog might already have this functionality available. If not, make sure you add it as soon as possible. It’s a great way to gather instant feedback, engage with your readers, and for your readers to interact with you and each other. Another important “social” component to add to your blog is the sharing functionality, which will make it possible for readers to share your blog posts via Twitter, Facebook, Google+, and their other social media networks. Blatant plug alert: be sure to share this post with your social networks! Be Mobile According to recent stats I just reviewed (see full report), there are close to 1.2 billion mobile Web users in the world, and mobile devices account for roughly 8.5% of global Website hits. In addition, some mobile users do not, or very rarely, use a desktop, laptop or tablet to access the Web. In the U.S., for example, 25% of mobile Web users are mobile-only.
100 BEST PRACTICES 2012 With this perspective in mind, odds are that a growing portion of your potential blog readers are accessing, or trying to access, your blog via their mobile devices. Make sure your blog is optimized for mobile devices. Hopefully you can work with your respective IT or web department on this venture. If you need help getting started, review these tips on how to create a mobile-compatible blog platform. Have additional tips about revitalizing a library blog? Did you recently revitalize your library’s blog and have lessons to share with your colleagues? E-mail libraryconnect@elsevier.com if you’d like to write a guest blog post about your experience. @library_connect www.facebook.com/libraryconnect libraryconnect@elsevier.com
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2012 Best Practices for Government
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PUSHING BOUNDARIES: COMMUNITY Pushi
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AALL Federal Law Librarians Caucus
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LIKE THE NEW LEXISNEXIS FOR GOVERNM
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Location Independence Mobile phones
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Going Mobile By David E. McBee, M.L
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Mobile solutions from LexisNexis ®
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Mobile Solutions from LexisNexis ®
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Tools for Transformation 28 BEST PR
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Beyond news and business content, L
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Solutions - Delivering Services Cus
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2012 Best Practices for Government Libraries

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