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2012 Best Practices for Government Libraries

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278<br />

BEST PRACTICES <strong>2012</strong><br />

o Blocked by our organization – Is it really and if so does that mean<br />

<strong>for</strong>ever and ever or just right now? Are other <strong>for</strong>ms of socializing going<br />

on such as <strong>for</strong>ums or discussion groups? Keep monitoring the situation<br />

– things can change<br />

o Nobody thinks we need it – Says who? Is there anyone who is using it?<br />

Who are they? Are there ways you can show the value.<br />

Are you waiting to be discovered or choosing to be discovered?<br />

Levels of engagement include: lurking, sharing, reacting, participating, being<br />

proactive, real-time.<br />

The work pilot is your friend. Establish both success and failure plans.<br />

Use blogs to share your expertise, resources, perspectives. It’s not as time<br />

sensitive, but it is demanding.<br />

Use Twitter to share expertise, provide pointers to in<strong>for</strong>mation of value to<br />

you and your work, as an organizational news feed, as a quick value-added<br />

in<strong>for</strong>mation stream. Twitter provides a low barrier to entry. It's quick to set<br />

up but it requires constant attention.<br />

When using social media tools what should you share? Don’t just share your<br />

own stuff. Share in<strong>for</strong>mation on resources, services, training, the promotion<br />

of others events, content, interesting or fun things.<br />

Consider a blog or twitter feed as a newsletter.<br />

Here are the slides from Scott Brown’s presentation: Using Social Media in the<br />

Workplace.<br />

Also check out the slides from his other SLA presentation with Joe Murphy: 60<br />

Apps in 60 Minutes. You can find Scott at The Social In<strong>for</strong>mation Group.<br />

Originally posted by Marie Kaddell on the <strong>Government</strong> Info Pro on June 14, 2011 |<br />

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