2012 Best Practices for Government Libraries

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193 BEST PRACTICES 2012 to it in highly professional, sophisticated, and valuable ways, and becomes an integral member of it. Here are five key characteristics that distinguish embedded librarians from traditional librarians: The first is relationships. Traditional reference librarians emphasize transactions: answering reference questions. But embedded librarians focus on building relationships with members of an academic department, a class, a research team, a marketing group – so that the librarian can focus on understanding and solving the information-related aspects of their work. The second is specialized knowledge of a group or team. The traditional reference librarian is a generalist, and serves all comers. But the embedded librarian understands the work of the team, the subject of the course, to a high degree. Some librarians begin with this subject background, through prior academic work and experience, but others, it’s been found, develop it during the process of forming a strong embedded relationship. The relationships and specialized knowledge lead to the third, which involves highly valued contributions to the team’s work. Traditional reference work has become a commodity. But context-sensitive research, analysis, content management, and related knowledge services are not a commodity. They can mean the difference between team success and failure. The fourth is engagement. Libraries are almost always part of larger organizations – a university, a government agency, a corporation. But libraries tend to be a bit insular. They tend to be both organizationally and physically distinct from the rest of the organization. The goals of the library tend to be the limits of the librarians’ vision, and thus they inhabit a mental space somewhat apart from the larger organization as well. Not so embedded librarians. To be successful, they must be fully engaged and involved with the parent organization. Finally, these four ingredients lead to partnership, the fifth characteristic. Traditionally, librarians think of themselves as service providers – and providing good service is a laudable goal. But the service provider’s responsibility is limited. It’s limited to providing a high quality service. The service provider views the ultimate outcome of the customer’s effort as something quite outside the provider’s control. Not so the partner. As a partner and an integrated member of the team, the embedded librarian shares ownership and responsibility for the team’s ultimate outcome – not just the information services piece of it. There are several reasons why embedded librarianship must be a part of our professional future. Not only does it offer librarians a new role for the disintermediated world of ubiquitous information, it also enables us to connect with people who need us, because this same world demands greater information literacy than ever before. To illustrate the opportunities, here are a few quotations from people who have benefited from working with embedded librarians:
194 BEST PRACTICES 2012 “The information literacy skills developed in the Great Problems course [a first-year course with an embedded librarian] stay with the students and enable them to perform better [as sophomores].” --Biology professor (quoted by Shumaker & Talley, 2009, B13) “[I seek to] get [the embedded librarian] involved in whatever’s hot, or whatever’s new.” --Engineering Director (quoted by Shumaker, 2011, 18) …the librarian’s work “makes everybody do such a better job.” --Business Development Director, International Law Firm (quoted by Shumaker, 2011, 25) “If the materials are going to be coming to me, then the librarians should too.” --A Clinician, Johns Hopkins Medical School (quoted by Kho, 2011, p. 1) Although access to information has become a commodity, effective management and analysis of it – creating knowledge in communities – are more scarce and needed than ever. By pushing out the boundaries of the library, librarians can play this valuable role. References Kho, N. D. (2011). Embedded librarianship: Building relational roles. Information Today, 28(3), 1-36. Shumaker, D. E., & Talley, M. (2009). Models of embedded librarianship: Final report. Alexandria, VA: Special Libraries Association. http://www.sla.org/pdfs/EmbeddedLibrarianshipFinalRptRev.pdf Shumaker, D. E. (2011). Models of embedded librarianship: Addendum 2011. Alexandria, VA: Special Libraries Association. http://www.sla.org/pdfs/ModelsofEmbeddedLibrarianshipAddendum2011.pdf Shumaker, D. (2012) The Embedded Librarian: Innovative strategies for taking knowledge where it’s needed. Medford, NJ: Information Today.
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2012 Best Practices for Government Libraries

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