2012 Best Practices for Government Libraries

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9 BEST PRACTICES 2012 Unfortunately, each e-reader is unique in the means to load content on the device. In addition, there may be different agency IT security requirements for each device, specifying if and how e-readers can be connected to computers on the agency’s network. To minimize technical issues for customers while loading their own content and to ensure compliance with NIST IT security requirements, the Library issues with each device a single-page quick-start guide specifically created for that type of device. These guides cover almost all questions that customers may have, from basic operation of the device to how to load personal content. Because of the guides, the Library has had very few customer questions or complaints about technical/security issues with borrowed ereaders. E-Reader Best Practice #4: Maintain return interest in your e-readers. Keep an eye out for innovative apps for and uses of the devices. E-reader devices are a capital, one-time investment. There will be initial high interest in any new technology that a library provides to its customers. However, libraries need to have a plan to maintain long-term use of e-readers before making an investment. The Library seeks to maintain return interest in the e-reader devices. One way this is accomplished is to change out the 20 PDF e-books preloaded on each device on a regular basis. This encourages customers to re-borrow e-readers. An added benefit is that the ereaders create free marketing for the Library’s e-book collection, as the preloaded PDF ebooks are all from the collection. The Library is also examining new uses for the e-reader devices in the future. It is evaluating apps to add to the iPads in the lending program that will increase the mobility and productivity of its customers. It is also evaluating additional uses of all e-readers in the program, such as incorporating exclusively preloaded devices in training classes conducted at NIST. Marketing One best practice that is common to both e-books and e-readers is NIST’s creative marketing. Marketing Best Practice: Market, market, market. Use multiple marketing venues to make customers aware of e-book and e-reader programs. Marketing is an important tool for increasing awareness and usage of e-books and ereaders. It is important to conduct marketing not only at the introduction of a program, but throughout the life of the program. In addition, since customers interact with the library in different ways, it is important to use multiple marketing venues to reach as many customers as possible. The Library used a broad range of marketing tools to introduce customers to the NetLibrary books in 2006. This included articles in the Library’s newsletter, articles on the Library’s web page, and posters in the Library. Many customers learned of the NetLibrary books through these outreach points.
10 BEST PRACTICES 2012 In 2010 and beyond, the Library built on the success of the NetLibrary e-book marketing strategies to increase awareness and usage of both its e-books and its e-readers. Marketing includes blog posts and digital display slides about the programs, articles on the Library’s web page, posters throughout the library, and creating book dummies with ebook titles to display at the Library’s New Book Shelf. By using multiple outreach points with repeating messages, the Library helps customers to be aware of and comfortable with integrating e-books into their research processes. Some examples of the marketing conducted by the Library follow. E-book Poster This is one example of posters that are located throughout the Library stacks and at the open-access computers. The posters encourage customers to read ebooks on either a computer or using a mobile device. Each poster features a different subject area or lists all major subject areas covered by the e-book collection. E-book Digital Display Slides The Library’s Digital Display, outside its main entrance, markets to customers as they pass by the Library. These slides are displayed after every holiday season to promote new owners of personal e-reader devices or tablets to read Library materials on them. E-readers on Library Web Page The e-readers in the collection are periodically highlighted on the Library’s home page. A link to an e-reader FAQ page provides additional details. E-reader Digital Display Slide This digital display slide promotes circulation of Sony Readers by featuring e-reader content available exclusively on the devices.
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2012 Best Practices for Government Libraries

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