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2012 Best Practices for Government Libraries

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61<br />

BEST PRACTICES <strong>2012</strong><br />

Every year, we are increasingly dealing with generations who have grown up<br />

immersed in technology, and the ability to access and create in<strong>for</strong>mation. That<br />

ability is something that is assumed by younger generations. They’ve always been<br />

able to create video, upload it to YouTube or Facebook, and share it. Further,<br />

content created on the Internet spills over into our “traditional” media. Books are<br />

created out of blogs (1000 Awesome Things), and out of Twitter feeds (Sh** My<br />

Dad Says). Internet “memes” seem to come out every week, leading to millions of<br />

views, and millions of people viewing content created by “unknowns.” Can you<br />

imagine this dynamic happening even 20 years ago? Yet this is the world that is<br />

second nature to an increasing number of our users, and we need to deeply<br />

understand that.<br />

A parallel phenomenon is street or guerilla art, probably best illustrated by the<br />

British artist Banksy, known paradoxically <strong>for</strong> his anonymity and the wide<br />

recognition of his work. No one knows who he is (supposedly), yet he continues to<br />

create content and be widely praised <strong>for</strong> it. Similarly, Los Angeles street artist<br />

Shepard Fairey created an icon out of his street using an image of Andre the Giant.<br />

Now you can buy bumper stickers with this image on it.<br />

My point in connection with pushing boundaries is that we simply would not have<br />

this art as part of our lexicon without someone doing something they weren’t<br />

“supposed” to do. Ordinary people are creating content and creating a world of their<br />

own. Why aren’t we as in<strong>for</strong>mation professionals?<br />

So what do we do going <strong>for</strong>ward? Beginning to expand our boundaries<br />

I am a proponent of librarians, in<strong>for</strong>mation professionals, and libraries pushing<br />

boundaries. In order to keep ourselves vital to our users and our communities, and<br />

simply to keep ourselves interested in what we do, we need to push our own<br />

boundaries on a regular basis. Granted, especially in government work, there can<br />

be a lot of constraints and potential consequences to not “following the rules.” Yet I<br />

think we more often restrict ourselves from pushing our own boundaries.<br />

There is no blanket solution <strong>for</strong> “pushing your boundaries” <strong>for</strong> all libraries, and so I<br />

don’t feel I can really provide specifics. Each library and in<strong>for</strong>mation organization<br />

has to determine how it moves <strong>for</strong>ward, because each has its own situation,<br />

audience, and guidelines. That said, I do have some thoughts about approach and<br />

perspective to pushing your own boundaries as an in<strong>for</strong>mation organization.<br />

Be willing to question everything, with detachment and without<br />

judgment. And I mean everything. Most of us have “sacred cows” – services,<br />

resources, ideas – that we don’t allow ourselves to even think about<br />

changing or letting go. Keep in mind – questioning and examining are not the<br />

same as actually taking action. It’s simply opening up the conversation.<br />

Get a good understanding of the new landscape. Take a good look at<br />

what’s happening out there, not just in the library world, but in business and<br />

industry, in the arts, in brain research, in a variety of disciplines. This kind of<br />

cross-pollination will allow you to better understand the world and to gain<br />

ideas on how to creatively push your own boundaries.

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