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BEHAVIORAL SCIENCES - Universitatea de Medicină şi Farmacie

BEHAVIORAL SCIENCES - Universitatea de Medicină şi Farmacie

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If invited to dinner, in some Asian countries it is wellmannered<br />

to leave right after the dinner: the ones who don’t leave may<br />

indicate they have not eaten enough. In the Indian sub-continent, Europe,<br />

South America, and North American countries this is consi<strong>de</strong>red ru<strong>de</strong>,<br />

indicating that the guest only wanted to eat but wouldn’t enjoy the<br />

company with the hosts.<br />

In Mediterranean European countries, Latin America, and<br />

Sub-Saharan Africa, it is normal, or at least wi<strong>de</strong>ly tolerated, to arrive half<br />

an hour late for a dinner invitation, whereas in Germany and in the United<br />

States this would be consi<strong>de</strong>red very ru<strong>de</strong>.<br />

Showing the thumb held upwards in certain parts of the world<br />

means "everything's ok", while it is un<strong>de</strong>rstood in some Islamic countries<br />

(as well as Sardinia) as a ru<strong>de</strong> sexual sign. Additionally, the thumb is held<br />

up to signify "one" in France and certain other European countries, where<br />

the in<strong>de</strong>x finger is used to signify "one" in other cultures.<br />

In Africa, Arab cultures, and certain countries in South<br />

America (not in Brazil), saying to a female friend one has not seen for a<br />

while that she has put on weight means she is physically healthier than<br />

before, whereas this would be consi<strong>de</strong>red an insult in India, Europe, North<br />

America, Australia, and Brazil.<br />

In Africa and Asian countries, avoiding eye contact or<br />

looking at the ground when talking to one's parents, an el<strong>de</strong>r, or someone<br />

of higher social status is a sign of respect. In contrast, these same actions<br />

are signals of <strong>de</strong>ception or shame (on the part of the doer) in North<br />

America and most of Europe.<br />

In African, South American and Mediterranean cultures,<br />

talking and laughing loudly in the streets and public places is wi<strong>de</strong>ly<br />

accepted, whereas in some Asian cultures it is consi<strong>de</strong>red ru<strong>de</strong> and may be<br />

seen as a mark of self-centeredness or attention-seeking.<br />

In this context is opportune to ask the question: how is possible the<br />

communication between communicators belonging to different cultures?<br />

With such an interrogation is <strong>de</strong>aling discipline called cross-cultural<br />

communication.<br />

7.3. The Conflict – Definition and Resolution<br />

In first paragraph of this chapter is said that culture as system of<br />

values, attitu<strong>de</strong>s, beliefs, expectations, norms and principles of behavior<br />

make the difference between us as humans and as representatives of<br />

137

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