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The Seven Strategies of Master Presenters - Lifecycle Performance ...

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116 / THE SEVEN STRATEGIES OF MASTER PRESENTERS<br />

Plays are also excellent venues to see the innovative use <strong>of</strong> props<br />

in action. This is especially true if you have ever had the chance to see<br />

a one-person play. In a one-person play, an actor can play an entire<br />

cast <strong>of</strong> characters. <strong>The</strong> actor <strong>of</strong>ten changes characters by changing a<br />

hat while at the same time changing his or her voice and position on<br />

the stage. You can also ask your creative friends for their ideas on<br />

how to find and use props and look at how other presenters use props.<br />

In the meantime, we wish you every success in discovering props<br />

to make your presentations more dramatic and impactful as the following<br />

example illustrates. 7<br />

In just a few words you have clarified [the] use <strong>of</strong> props. Recently I spoke to a<br />

sales team and referred to Client Objections as a can <strong>of</strong> worms best to be<br />

emptied. At which point I passed around a tin can filled with candy worms.<br />

Each participant took a worm or two!<br />

—Alice Wheaton, Canadian Association <strong>of</strong> Pr<strong>of</strong>essional Speakers colleague<br />

Props as Trademarks<br />

Brad: I felt that I was making a great deal <strong>of</strong> progress in the use <strong>of</strong><br />

props when one day I walked into an advanced negotiation<br />

course wearing a neck brace after pulling a muscle. <strong>The</strong> participants<br />

had all taken the entry level negotiating course with<br />

me. I was surprised and delighted when one <strong>of</strong> them asked<br />

whether the neck brace was a new prop.<br />

You can become so well-known for your use <strong>of</strong> props that they<br />

essentially become an un<strong>of</strong>ficial trademark as they have for <strong>Master</strong><br />

Presenter Harold Taylor. Harold is known for his dynamic and highly<br />

entertaining seminars on time management. In the center <strong>of</strong> the stage,<br />

Harold sets up a typical <strong>of</strong>fice desk representing the characteristically<br />

unorganized person. He has a table, which corresponds to the<br />

desktop, complete with a telephone, books, and papers piled on every<br />

available space. He then does a 15-minute hilarious routine that illustrates<br />

every time-management mistake in the book. This demonstration,<br />

combined with Harold’s dry sense <strong>of</strong> humor, gets his<br />

audience going every time—even those who have seen it many times.<br />

As Harold is poking fun at himself, it is impossible for audience<br />

members not to see some <strong>of</strong> their own errors—especially as Harold is

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