The Seven Strategies of Master Presenters - Lifecycle Performance ...

Make It Memorable, Actionable, and Transferable / 137
STRATEGY
5
Make It Memorable,
Actionable,
and Transferable
A common weakness of many presentations is that a month, a
week, or even a day after the presentation, no one remembers what it
was about. Or, if they do remember something about it, they are not
doing anything differently than they were doing before the presentation.
Therefore, for your presentation to be effective, you must actively
work to make it memorable, actionable, and transferable. There
is a great deal to consider in bringing this strategy to fruition, but it
pays big dividends. Not all presenters will want to use all the techniques
in this chapter. Keynote speakers, for example, typically use a
minimum of the interactive learning techniques described here. But
others, who present full-day or multiday seminars, will find these techniques
invaluable.
Make It Memorable
Research has shown that 24 hours after hearing a presentation,
the listener will forget at least 50 percent of all the information presented.
In 24 more hours, another 50 percent will be forgotten. This
means that in a mere 48 hours after hearing a presentation, no matter
how attentive the listener is trying to be, no matter how good his notes
are, he will forget about 75 percent of everything the speaker said.
In light of these statistics, this section examines the types of
memory and presents 11 techniques that are guaranteed to enhance the
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