The Seven Strategies of Master Presenters - Lifecycle Performance ...

Make It Memorable, Actionable, and Transferable / 143
was everyone who was in our group and all of the people
who joined in after me. We hypothesized, debated, and “guesstimated.”
Time was announced, and we looked up at the overhead
as Robert presented the correct list, in order, from the
book The Top Ten of Everything by Russell Ash. 4
The session’s topic was on making one’s presentations more interactive,
and for me this exercise was the most memorable part of
the whole conference. Robert was able to raise the attentiveness level
of each individual and of his audience as a whole before his presentation
even started.
Brad uses a similar technique in his course on The Seven Strategies
of Master Negotiators.
Brad: Ninety-nine point nine percent of the workshops I have attended
start out with introductions and expectations. I start
my course with a negotiation. This is a two-person negotiation
based on the buying and selling of a house. The instructions
state that the buyer and seller have agreed on everything
except the closing date. The buyer wants a closing date of
June 1st, and the seller wants a closing date of June 30th.
The participants have seven minutes to read their instructions
and see if they can reach an agreement.
I have never seen this exercise fail to raise the attentiveness
level of the participants and for the group as a whole. The
participants are instantly engaged in the course, and the expectation
is set that the course will be highly interactive and
experiential.
EXERCISE
5-1
Briefly describe an example of how you have seen a Master
Presenter raise the attentiveness level in his or her
audience.
Next, describe a situation where you did your best at raising
the attentiveness level of the participants in one of
your presentations.
To complete this exercise, outline how you can do a better
job of raising the attentiveness level in one of your future
presentations.