The Seven Strategies of Master Presenters - Lifecycle Performance ...

Make It Memorable, Actionable, and Transferable / 167
FIGURE 5-1: SAMPLE THREE-BY-THREE FORM
Name: Joe/Jane Participant
Please list three things I do well as a presenter:
1. Great storyteller.
2. Excellent examples.
3. Creative use of pictures.
Please list three specific targets for improvement:
1. Speaks too quickly.
2. Needs to pause so the audience can hear,
understand, and digets.
3. Needs more variety in transitions.
The Three-by-Three Form can easily be modified to best suit the
purpose of any presentation. For example, when the course is on presentation
skills, the word negotiator is substituted for the word presenter
and the feedback is on how the participant presented, or if the
course is on sales, the feedback is on the participant’s ability and
targets for improvement in sales.
Making it actionable requires using the five techniques discussed
to help your audiences remember, understand, and use the materials
you present. Help make sure your presentation’s goals are actually
implemented by developing action plans, setting SMART goals, developing
follow-up forms, scheduling follow-up classes, and using a
three-by-three form. Then you are ready for the last step in this chapter,
which is to make it transferable.
Make It Transferable
There is a growing recognition of a “transfer problem” in organizational
training…It is estimated that while American industries annually spend up to $100
billion on training and development, not more than 10 percent of these expenditures
actually result in transfer to the job.
—Timothy Baldwin and Kevin Ford 11