The Seven Strategies of Master Presenters - Lifecycle Performance ...

Make It Memorable, Actionable, and Transferable / 153
thereby increasing the frequency of the activity that naturally occurs
at a low rate, and hence the likelihood that it will be remembered.
Another technique to anchor it kinesthetically is through the use
of one-minute neck massages.
Brad: I use this technique to help people remember one of William
Ury’s five-part model for breakthrough negotiations. Once
again, the participants are asked to select partners. I make
sure that no one is left out, so if there is an extra participant,
that participant can work with the seminar leader. Each participant
is instructed to give his or her partner a 30-second
neck massage. They are to massage their partner’s neck while
saying: “Going to the balcony means keeping your eye on
the prize, not getting emotionally hooked, and looking at
the situation as an incredibly wise third-party.” The masseuse
is to massage gently all the while saying the above
phrase at a slow rate. The instructor repeats the phrase two
times, and the masseuse is instructed to say the words out
loud along with the instructor. The masseuse and person
being massaged then switch roles and the process is repeated.
The exercise will only work if the instructor and the participants
feel comfortable using it. You need to point out at the
beginning of the exercise that if anyone is not comfortable
doing the exercise, they can simply repeat the phrase to themselves.
In addition, this is also a good exercise to bring about
a change of pace when people have been sitting for a long
period of time. It took me a while to get up enough nerve to
use it and the feedback that I have received from the participants
has been overwhelmingly positive. 6
EXERCISE
5-5
Think of the best examples where you saw a Master Presenter
anchor his or her point visually, aurally, and
kinesthetically.
Think of two or three places where you can anchor a learning
point visually, aurally, or kinesthetically in one of
your upcoming presentations.