The Seven Strategies of Master Presenters - Lifecycle Performance ...

84 / THE SEVEN STRATEGIES OF MASTER PRESENTERS
Just as the superb communicator in the one-way/two-way communication
exercise used an advanced organizer to help the participants
reproduce the diagram, Master Presenters use advanced
organizers to tell the participants how the presentation will proceed by
giving them an overview of its structure. This structure also helps the
participants organize the presentation in their own minds and, hence,
remember it more effectively. Appropriate visual aids make the organizational
structure more apparent to the listener. For example, how many
times have you heard, “That was point number three,” and you can’t
even recall that there was a point number two? That’s why it is usually
necessary to say at the outset how many points you will be making.
Then, as each point is checked off, remind the listener: “That was point
number two,” while restating a key-word summation of the point.
Remember, it is not possible to be too clear. Research has proved
that people both understand and remember information hierarchically.
By using advanced organizers, Master Presenters help the attendees
both understand and remember the presentation more effectively.
2. Eight Organizational Structures
It is impossible to give a strong presentation within a weak organizational
structure. Therefore, Master Presenters have developed the
art of organizing their presentations to the highest degree possible.
Eight organizational structures that you can use are:
1. Chronological.
2. Geographical.
3. Analytical.
4. Functional.
5. Contrasts/comparisons.
6. Conflict.
7. Metaphorical.
8. Mixed.
Chronological Presentations
Chronological presentations are organized by time and progress
from beginning to end. The unit of measurement can be seconds,
minutes, hours, days, weeks, months, years, decades, centuries, and