The Seven Strategies of Master Presenters - Lifecycle Performance ...

74 / THE SEVEN STRATEGIES OF MASTER PRESENTERS
The Three “S” Advantage
The Three “S” Advantage is guaranteed to help you develop a
more powerful, memorable, and impactful presentation. The three
S’s stand for stories, simulations, and a summary of the scientific
evidence. For example, in Brad’s Master Negotiator presentations,
he begins with the concept that we can build our futures with creative
or wasteful solutions. Step one is to illustrate the concept with a convincing
story. Step two is to use a simulation that ensures that the
audience experiences the concept by creating a teachable moment.
Step three is to present a summary of scientific evidence that supports
your point.
The reason you want to use the Three “S” Advantage is because
of the incredible synergy that you can develop by combining these three
elements. A mathematical analogy to illustrate synergy is 3 + 3 + 3 = 9,
however, 3 × 3 × 3 = 27. If used correctly, the use of stories, simulations,
and summaries of the scientific evidence can increase both the
breadth and depth of your material as no other method can. The stories
bring perspective and memorability, the simulations let the participant
experience for himself or herself the point you are trying to
make, and summaries of the scientific evidence add proof that reassures
your audience that the material has withstood the test of time.
Stories
As noted, compelling stories draw the audience into your topic.
They have humor, intrigue, suspense, or pathos. The audience is drawn
into the topic, forgetting their everyday concerns. The audience lets
out a gasp, or sits on the edge of their seats trying to figure something
out that has become important to them. Good storytelling, like good
joke telling, is an art. Master Presenters practice their stories over
and over again, changing parts and studying how the audience responds,
until they get the story just right. Long after the participants
have forgotten everything else, they will remember a great story. All
of the stories that Master Presenters use serve to make a point, and
that point is so well crafted and so well told that it is etched indelibly
into the participants’ memory.