The Seven Strategies of Master Presenters - Lifecycle Performance ...

30 / THE SEVEN STRATEGIES OF MASTER PRESENTERS
Pre-Session Surveys
There are two main types of pre-session surveys. The first type is
a generalized survey that is used to assess the demographics of the
audience. This basic survey is designed to tell you how many people
will attend, the ratio of male to female participants, the participants’
educational levels, and how homogeneous or heterogeneous the audience
is.
The second type of pre-presentation survey yields more detailed
information, by asking specific questions to assess the participants’
specific learning and/or developmental needs. An example of this type
of survey (Figure 1-1) was developed by a pharmaceutical to help
Brad identify the needs for a course on presentation skills to be given
to representatives who call on physicians and hospitals. This survey
would help Brad customize the presentation to be more relevant to
the participants’ specific needs. While the following example was designed
as a pre-presentation survey for Brad and David’s presentations
seminars, with only minor adjustments you can adapt this example
to work for any presentation.
FIGURE 1-1: PRE-SESSION SURVEY
The Seven Strategies of Master Presenters
Do you know: (yes/no)
The strategies used by Master Presenters? _____
Your preferred presentation style and when to use it?
Your audience’s needs, expectations, and level of
_____
knowledge of the subject matter? _____
How to organize your presentations for impact? _____
How to give a dynamic delivery that has in-depth content?
How to create a presentation that is memorable,
_____
actionable, and transferable?
How to get genuine commitment by setting mutually
beneficial goals? In other words, how to increase the return
_____
on investment from the presentation. _____
(Please write in your answer)
Have you taken a presentation course before? _____