The Seven Strategies of Master Presenters - Lifecycle Performance ...

48 / THE SEVEN STRATEGIES OF MASTER PRESENTERS
No delivery skills can save a presentation that has poor content.
Therefore, Master Presenters develop masterful content. This chapter
examines how you can develop masterful content:
Speak from a strong point of view.
Craft titles that the audience would crawl over glass to
hear.
Create impactful beginnings and endings.
Find the perfect quote.
Develop the perfect illustrative story.
Use the Three “S” Advantage.
Write “the zero draft.”
Create your content advisory board.
Speak From a Strong Point of View
Your content will be more powerful if you introduce it with a
strong and unique point of view. Brad describes how this works with
one of the best presentations he has ever seen.
Brad: Master Presenter, author, and past president of the American
Psychological Association, Martin Seligman, started his
presentation by saying that he was once interviewed by CNN
about the current state of psychology in the world. Martin
was only given one word to state his answer, to which he
responded by saying, “Good.” Because this was not much of
a sound bite, the reporter said he could have two words, and
Martin said, “Not good.” The CNN reporter wasn’t happy
with this sound bite either, so he said he could have three
words, and Martin answered, “Not good enough.”
Martin then went on to state his point of view more explicitly
by stating that psychology has done a good job in researching
mental illness and is making strides in helping
people get better. However, psychology has done a very poor
job in researching happiness and helping people do a better
job of attaining it.
Martin then went on to do a brilliant job of explaining the
characteristics of people who lead A Pleasant Life, A Good