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Total Quality Improvement / 239 that not only did she have the attention of everyone in the room, but also, that she was a remarkably tall woman. I was shocked when I stood up at the end of the class, to see that this remarkably tall woman was in fact, rather short. Her command presence augmented both her physical and psychological stature. Some political leaders, such as Winston Churchill were able to use command presence to help change the tide of history. Other leaders, such as Martin Luther King Jr. and Desmond Tutu, were able to use command presence to change society. Some movie actors have developed it. Watch Paper Chase with John Houseman or Mandela and DeKlerk, where Sydney Poitier as Nelson Mandela and Michael Caine as DeKlerk, give unbelievably masterful performances as examples of towering command presence. You can also watch Martin Sheen in the television show The West Wing where just the way he walks into a room demonstrates command presence. For actors and presenters, command presence is called stage presence. You can get a strong sense of stage presence in the world of professional speaking by seeing or listening to Tony Campello, Jeanne Robertson, Marcia Steele, Les Brown, or Peter Legge who, within 10 seconds of beginning to speak, demonstrate command presence. In summary, command presence radiates a sense that the people who possess it are comfortable with themselves and they have a strong sense of who they are and what they represent. They also have the energy level, vitality, and ability to inspire people to dream of a better future by changing the way they think and moving them to action. One of the most important things aspiring Master Presenters can do is to develop their command presence. One of the first steps is to do an honest inventory of where you have command presence and where you need to develop it. First, you can observe people who have command presence and notice how they behave. Second, you can interview people who have command presence and ask them how they developed it. Third, you can ask for feedback on your command presence and they must be honest enough to tell you the truth. The following exercise has been designed to help you develop your command
240 / THE SEVEN STRATEGIES OF MASTER PRESENTERS EXERCISE 7-4 presence. Please make three specific suggestions of things you could do to increase your sense of command presence. Total Quality Improvement is a continuous process requiring constant analysis, assessment, and adjustment. Just as the world’s best manufacturers use Total Quality Improvement to improve their products, Master Presenters depend on the 12 techniques in this chapter to help them develop and implement their goals, and improve and enhance every presentation. However, there is one more thing that Master Presenters do to continually improve the skills and strategies as a presenter by setting a lifelong goal to become a lifelong learner. It is to this last factor that we will now turn our attention.
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Franklin Lakes, NJ
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Brad dedicates this book to his thr
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CONTENTS Foreword by Ted Corcoran,
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FOREWORD 7 Foreword / 7 Ninety-eigh
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PREFACE 9 Preface / 9 More than $6
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INTRODUCTION 11 Introduction / 11 P
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Introduction / 13 pitchman on telev
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Introduction / 15 Just as astronome
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Introduction / 17 4. Caring 5. Dyna
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Introduction / 19 Strategies of Mas
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Introduction / 21 the superman or s
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Introduction / 23 how they got to b
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Introduction / 25 How Master Presen
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Introduction / 27 8. How effective
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Know Thy Audience / 29 It was, afte
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If so, what did you learn? What are
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Know Thy Audience / 33 When using t
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Know Thy Audience / 35 Brad found t
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Know Thy Audience / 37 library—li
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2. The Experience Level of the Audi
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Know Thy Audience / 41 said that it
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Know Thy Audience / 43 the group an
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Know Thy Audience / 45 was receivin
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Simulations Prepare Outstanding Con
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Use Superior Organization / 83 1. A
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Use Superior Organization / 87 now:
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Use Superior Organization / 89 Figu
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Step 2: Develop Goals and Objective
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Use Superior Organization / 93 Tran
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6 Types of Transitions Use Superior
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Use Superior Organization / 99 well
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Use Superior Organization / 103 Ed
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Develop Dynamic Delivery / 105 STRA
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EXERCISE 4-9 Develop Dynamic Delive
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Develop Dynamic Delivery / 135 You
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Make It Memorable, Actionable, and
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EXERCISE 5-2 Make It Memorable, Act
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EXERCISE 5-6 Make It Memorable, Act
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Manage Yourself, Difficult Particip
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EXERCISE 6-2 Manage Yourself, Diffi
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Page 216 and 217: 2. The Presentation Evaluation Form
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Page 242 and 243: The Power of Lifelong Learning / 24
Page 260 and 261: The Who’s Who of Master Presenter
Page 266 and 267: References / 265 Dawson, Roger. Sec
Page 268 and 269: References / 267 Safire, William an
Page 270 and 271: 1. 2. 3. 4. The Master Negotiator
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Page 274 and 275: Checklists / 273 _____ Cables and w
Page 276 and 277: CHAPTER NOTES 275 Chapter Notes / 2
Page 278 and 279: Chapter Notes / 277 9. Kotter, John
Page 280 and 281: Chapter Notes / 279 13. Broad, Mary
Page 282 and 283: action plan, developing, 163 action
Page 284 and 285: Hanson, Mark Victor, 22, 91 Harris,
Page 286 and 287: Slight Edge Technique, 14, 23 SMART
Page 288 and 289: McRae and Brooks Seminars: Helping
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