The Seven Strategies of Master Presenters - Lifecycle Performance ...

8 / THE SEVEN STRATEGIES OF MASTER PRESENTERS
get bored in a hurry if things slow down. The video age has sped up
our cognitive powers.” 3
Unquestionably, today’s audiences listen differently. Therefore,
today’s oral communicators must speak differently. In the pages that
follow, Dr. Brad McRae and David Brooks have written a definitive
guide for 21st-century speakers. This book will serve as an invaluable
reference for those who wish to understand the techniques, methods,
and strategies that enable today’s orators to be effective when speaking
to today’s increasingly impatient listeners.
As an Irishman, I come from a land steeped in a history of eloquence.
As a Toastmaster, I respect those who speak with precision
and purpose. Consequently, I revere those whose finely framed words
delight the ears, challenge the intellect, and stir the soul. With The
Seven Strategies of Master Presenters you will learn what Mark Twain
meant when he wrote, “Lord, what an organ is human speech when it
is played by a Master.” 4
Ted Corcoran
President, Toastmasters International 2003–2004