An Economic and Spatial Plan for Limerick Appendices

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Limerick 2030 An Economic and Spatial Plan for Limerick 7. Exemplar Studies In developing an Economic and Spatial Plan for Limerick, inspiration has been taken from good practice across the world – drawing lessons from individual projects that relate to the circumstances found in Limerick. Many of the projects selected relate to larger cities. In these instances the key message is not the scale but the idea, the principle or the approach that is important. A thematic approach has been adopted addressing the following elements: Shopping – as there is a need to totally revitalise the shopping offer refit models are therefore most appropriate where modern shopping methods are being implemented. In addition the independent sector will be essential for Limerick as will an enhanced outdoor market environment. Knowledge – the idea of using higher education in the City Centre to drive economic change. Also the idea of knowledge/technology led economic change. City Centre Living – Limerick City Centre offers the opportunity for different living environments – Waterfront, Georgian, Medieval and 20 th Century. A key area is the renovation and re-use of a Georgian neighbourhood. A comparable example is the Duke Street/Bold Street area of Liverpool. Destination/Iconic Buildings – there is much to be learned from the use of culture/tourism iconic architecture in terms of place making and branding, for example Oslo, as well as the use of culture to drive regeneration. Events/Festivals – global events are hugely influential in changing image and driving tourism and wider investment. A good example is the Manchester International Festival. Waterfront – there are now many excellent waterfront developments across the world – though no two are alike. Liverpool has lessons, as has Melbourne and Ebro in Portugal. Scandinavian countries also offer lessons – Copenhagen and Oslo are good examples. Green Cities/Sustainability – this is a growing feature of city design and renaissance. Scandinavian cities offer excellent lessons – Stockholm, Copenhagen. Also Freiburg in Germany and certain north American cities - Chicago. June 2013 102
Limerick 2030 An Economic and Spatial Plan for Limerick Branding/Market Positioning – place branding is now recognised as being critically important for many great cities. Some do it better than others. Manchester is one of the best examples, but Liverpool and Amsterdam can provide lessons. There are many other themes that can be explored, but we believe these are centrally important to Limerick. Shopping Marylebone High Street, London Lessons Marylebone High Street has undergone significant regeneration over the past 10-15 years, transforming it from a poorly performing shopping street with high vacancy rates and low rents to a niche shopping destination. A variety of independent retailers, boutiques and smaller chains were attracted by lower rents in a deliberate strategy to create an alternative shopping destination in what has been marketed as Marylebone Village. Marylebone High Street has been very successful in positioning itself alongside the retail core and delivering an alternative retail offer. Combined with attractive architecture and urban realm, the owners have created a retail destination which has revitalised the surround area. There is a need to define an area to complement other retail areas, rather than to compete. Important consideration for Catherine Street, Thomas Street area to become a defined independent retail area. June 2013 103
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CONTENTS Appendix 1: Baseline Analy
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Appendix 1 Baseline Analysis
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An Economic and Spatial Plan for Limerick Appendices

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