An Economic and Spatial Plan for Limerick Appendices

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Limerick 2030 An Economic and Spatial Plan for Limerick __________________________________________________________________________________________________________ So collectively, the new proposition provides a strategic positioning, with four associated themes to focus messaging and communications around Limerick as: Figure 14: Statement of Intent Authentic ~ Innovative ~ Progressive June 2013 126
Limerick 2030 An Economic and Spatial Plan for Limerick __________________________________________________________________________________________________________ 3. New Limerick Story and Key Messages Having developed a new, distinct proposition for Limerick, it will be critical that this is cascaded and shared widely amongst key stakeholders in Limerick, across the region and possibly wider through the diaspora and wider alumni. In particular, delivery of the proposed Marketing Plan requires engagement with stakeholders in order to identify opportunities for alignment of messaging and activity behind the new proposition. This can only be achieved if organisations have a thorough understanding of why the new proposition has been developed, what it means to them and how they can use and apply it in their own corporate activity. In order to facilitate the sharing of the proposition, a narrative has been developed which has been formed into the ‘Limerick Story’. Producing, publishing and circulating this as the first piece of collateral to support the new place marketing strategy will be key to ensuring that wider buy in to the strategy is secured and that greater value and impact is achieved from existing and future promotional activity. This approach has many benefits, not least that it ensures that everyone has the same context and view of why Limerick needs to manage its reputation and of the most important messages to use to contribute to this. Appropriately presented as the new story of Limerick, it will also provide a clear signal of how the new authority and its wider partners see partnership working behind the place as the way forward. The proposed copy for the new Limerick Story is provided in the Reference Materials Section June 2013 127
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CONTENTS Appendix 1: Baseline Analy
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Appendix 1 Baseline Analysis
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Limerick 2030 An Economic and Spati
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An Economic and Spatial Plan for Limerick Appendices

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