An Economic and Spatial Plan for Limerick Appendices

Limerick 2030 An Economic and Spatial Plan for Limerick
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Experience Limerick – 25 Fun Things to Do – history, sport, shopping, eating and drinking
(limerick.ie)
Beyond these headline strap-lines, the image and brand of Limerick is set by conditions and
perceptions on the ground. The image of Limerick is undoubtedly varied. It reflects the range of
strengths and challenges that have emerged across domains within this report. This range is
reflected in the ways in which stakeholders talk about Limerick and in the ways it is viewed
externally, particularly in media coverage. Key elements of this image include:
Hi-tech employment clusters
World class higher education
European level sports
Waterfront setting, history and fabric of the City Centre
International name recognition
Favourable inward investment climate
Great people, committed locals
Concentrations of deprivation
High unemployment
Vandalism, petty crime and organised crime
Stalled sites that have not advanced in a decade
Ongoing political competition
Current delivery channels and campaigns
The marketing of Limerick is primarily delivered as a secondary by-product of the marketing and
communications activity undertaken by various organisations across the City through their own
organisational marketing. The following organisations have some element of City marketing
associated with their marketing and communication activities.
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