An Economic and Spatial Plan for Limerick Appendices

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Limerick 2030 An Economic and Spatial Plan for Limerick Destination Titanic, Belfast Lessons Titanic is a new high quality destination building on Belfast’s waterfront. At a cost of £100m it opened in April 2013. It comprises an interactive museum, banqueting hall for 720 people and a venue for events, and aims to achieve almost 500,000 visitors in its first 6 months of opening. The need for a clear theme to a destination – a high quality facility and a concerted branding and marketing campaign. Oslo Opera House, Norway Oslo Opera House opened in April 2008, creating an iconic new building within Norway’s capital city. The building is located within Bjorvika, a run-down area of Oslo which acts as the gateway to the city when arriving by boat, bus or train. The primary rationale for developing the Opera House at this location was to stimulate the regeneration of the Bjorvika area. Design competition held to develop two museums and a public library to form a new cultural centre. The Barcode Project is currently under construction and will comprise commercial floorspace and 500 apartments. Statistics indicate that the Opera House is now the most popular tourist attraction in Oslo, with June 2013 108
Limerick 2030 An Economic and Spatial Plan for Limerick Lessons over 1.7 million visitors in 2010. The development illustrates the potential for an iconic building to stimulate development in the wider area and to become a marketing symbol and a visitor attraction in its own right. Key to the success in the Oslo experience is the use of the building as a place marketing opportunity. The prevalent use of iconic buildings in advertising campaigns is one such example of how buildings can be used to promote a city and to reinforce the positive identity of a city. City Centre Living Residential Eixample, Barcelona Lessons The Eixample (Catalan for extension) is a residential district of Barcelona between the old city and what were once surrounding small towns, constructed in the 19 th and early 20 th centuries. Eixample was planned to contain all the residents needed for their daily lives, including markets, schools, hospitals, and leisure facilities. The potential to plan a new city neighbourhood – for example in Irish Town. A comprehensive approach with clear vision and ambition. Create a place that people will wish to invest in. June 2013 109
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CONTENTS Appendix 1: Baseline Analy
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Appendix 1 Baseline Analysis
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Limerick 2030 An Economic and Spati
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An Economic and Spatial Plan for Limerick Appendices

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