An Economic and Spatial Plan for Limerick Appendices

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Limerick 2030 An Economic and Spatial Plan for Limerick and mobile games segments. A recent report by Shaw & Co 15 found that global internet and mobile advertising spending in 2011 was US$80bn, which is almost 15% of global advertising spend. Forecasting to 2016, internet and mobile advertising is expected to rise to 22% of global spend (US$130bn). Ireland has not been left out of the strong growth in the Creative and Digital Media industries. There are 2,000 people directly employed in the games industry today and many of the biggest global players are based here. Complementing the games segment of the industry are the animation, film, consumer internet and e-learning activities. The game sector is a pioneer within the broader consumer-internet and emerging digital economy through its fusion of creativity, technology and consumer engagement. In UL, Limerick City already has a strong provider of education, skills and soft-infrastructure. UL offers a number of courses, including: B.Sc. Multimedia and Computer Games Development B.Sc. Multimedia, Programming and Design B.Eng. Computer Aided Engineering and Design B.Sc. Digital Media Design B.Sc. Music, Media and Performance Technology Hard infrastructure is very important to the Creative and Digital Media industries and businesses need to have appropriate facilities and space available to them as well as high speed broadband internet. In analysis undertaken by Akamai, a leading cloud platform provider, Ireland ranked seventh in the world for the speed of the internet and it was estimated that penetration rates were close to 86%. Average internet speeds in Ireland were estimated at 6.8mbps, compared to 17.5mbps in South Korea and 9.1mbps in Japan and Hong Kong. Speeds in the UK and France were comparatively slow at 5.1mbps and 4.1mbps respectively. Whilst it is not currently clear what internet speeds are in Limerick, in April 2012 Eircom announced the roll out of a fibre optic internet network across the City. Once completed households and businesses in Limerick will have access to broadband speeds in excess of 40mbps. Future Growth Looking forward, the strong growth in the sector is expected to continue. Forecasts to 2015, show annual online games growth of 14.9% and annual mobile games market growth of 11%. Overall the games sector is expected to grow from US$59.3bn today to US$82.4bn in 2015, which is an annual 15 Shaw & Co, ‘Technology, Media and Telecoms’ Analyst Report June 2013 48
Limerick 2030 An Economic and Spatial Plan for Limerick growth rate of 8.2%. 16 Cloud Computing is expected to continue to increase, facilitating ever greater number of freelance workers, distance working and self-employment across all parts of the economy but particularly within the Creative and Digital Media Industry. Conclusion For Limerick to attract the most dynamic creative and digital industry workers the City needs to provide an environment in which these people want to live and work. Limerick has an exceptional natural environment that can boast a number of leisure and recreational activities. The City is also home to a number of skill providers that can assist creative and digital media businesses as well as spawn their own enterprises. However, the City does not as yet have the built environment to attract the most footloose and high quality workers. There is a major opportunity for a new City Centre hub in a revitalised and vibrant location. ICT Industry Trends The Information and Communication Technology Sector includes all technologies that are used for the management and communication of information. The ICT sector has been one of the fastest growing sectors globally over the last decade and developments within the industry have been vital to developments in every sector of the economy. The mobile sector has become the focus of investment in the ICT industry in recent years and with increasing mobile broadband demand, new mobile devices including smart phones and tablet computers, and growth in mobile applications and services, the mobile sector will continue to be at the forefront of innovation and recipient of investment. Globally, ICT markets are growing rapidly but continue to become increasingly competitive. In 2011, the International Telecommunication Union (ITU) estimated that mobile phone subscriptions totalled 5.3 billion, which included 940 mobile broadband subscriptions. In addition to the large strides being made in mobile technology, mobile services have also developed rapidly including social media, mobile banking and payment services, and industry specific mobile applications such as mAgri developed in Senegal to help make agriculture value chains more efficient. The nature of the ICT industry is that previous successes do not guarantee the future and the ingredients of success do not remain the same. Market leaders are being challenged by the growth of companies from the Far East such as Samsung, Huawei and Lenovo, which have high market 16 PWC Global Media and Entertainment Outlook 2011-2015 June 2013 49
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