An Economic and Spatial Plan for Limerick Appendices

Limerick 2030 An Economic and Spatial Plan for Limerick
Liverpool
Lessons
Liverpool Vision (est. 1999).
Newly elected Mayor has assumed
responsibility through the Mayoral Development
Corporation and a new Board of 10 Key
partners of Liverpool Vision are Liverpool City
Council, the Liverpool LEP and the Homes and
Communities Agency. In 2012, the City Council
established a fund of £350,000 for the
marketing of the city by a discrete team within
Liverpool Vision, to be match funded by the
private sector. Strengthen the Liverpool brand
world-wide and attract inward investment,
entrepreneurs and highly skilled knowledge
workers; and become a city of talented, highly
skilled and innovative people. Key promotional
and investment campaigns include:
‘Its Liverpool’ place marketing campaign
launched in 2011 aims to:
Promote the City with a single voice in a
creative and consistent way;
Develop a brand that appeals to residents,
visitors, investors and students;
Create a brand platform for partner
collaboration and co-creation.
A dedicated place marketing function – each has been established to focus on place marketing
in recognition of the need for more positive place reputation to support economic development,
tourism and investment.
Established arms length from the local authority as a public/private partnership – recognition of
the need for broader ownership and place leadership than just the Council.
Leadership and governance – a leading figure from the private sector, leads a Board, with a wide
group of other partners from the private and public sectors on the Board reporting into an
appropriate partnership eg Local Enterprise Partnership.
Core budget provided by the public sector - supported over time by additional donations from
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