An Economic and Spatial Plan for Limerick Appendices

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Limerick 2030 An Economic and Spatial Plan for Limerick __________________________________________________________________________________________________________ knowledge economy. Together these represent a powerful chapter of the ‘new Limerick’ story, especially for potential employers and investors in the knowledge economy. Green and Sustainable; Low carbon development is an important part of our new economic plan and we intend to rapidly exploit the fact that we are ‘well placed’ to grow this aspect of the economy as a mainstay for enterprise and entrepreneurship. However, our green credentials and ambitions do not stop there. The City is surrounded by lush countryside and has many important green spaces within it. We are keen to bring the countryside into the City and will be ambitious in pursuing plans to achieve this. Whilst sustainability is now a critical strategy for all cities, Limerick will be working extra hard to ensure that it exploits its credentials in this for the benefit of the economy and the quality of life for residents. Attractive and Historic; Limerick’s history, rooted in the Vikings and the Walled City on Kings Island, its role in the defiance against the English and through its partial gentrification in Georgian times provide the City with a rich physical tapestry that is still very much part of the City’s offer. King John’s Castle, the River Shannon and Kings Island are still dominant features of the City’s visitor offer and the Georgian neighbourhoods still very much part of the City Centre landscape. However, it is important that Limerick now builds on that history and maximises its attractive waterscape setting; the riverside needs to be brought back into every day use for residents and visitors alike by the City turning itself around to face the River again. And the historic core of the Georgian Quarter must be treasured and transformed to make it a viable and useful asset for a 21 st Century City. Creative and Vibrant; Limerick has an astonishing number of cultural, sporting, artistic and musical assets, events and venues. From the world famous Munster, playing at Thomond Park, to the international EVA Festival to more local celebrations of culture such as the Pig and Porter, the City and surrounding area seem to have something to celebrate almost every day of the year! But there is desire to build on the festivals and events across Limerick with better linked and promoted activity. A major beneficiary of such an approach will be our City Centre as we seek to develop it as a ‘destination experience’ not just a shopping centre. We see it as important to add life, fun, colour and animation, making it Ireland’s ‘urban playground’. This will encourage people to visit the City for special events and promote more use of our other cultural assets such as the Hunt Museum and the City Gallery of Art. This is a Limerick that is more confident and looking to its future. It is a place that is proud of its illustrious past, yet with the chance to make use of that legacy to create an exciting tomorrow. It is a City Region that is going to celebrate its many special things yet is determined to look outwards as it makes its way. We’re aspiring to be the best. All places have their time and this is ours. June 2013 146
Limerick 2030 An Economic and Spatial Plan for Limerick __________________________________________________________________________________________________________ Where do we go from here? Having taken a long hard look at Limerick, its surrounding area and future opportunities the ‘new story’ articulates what’s special and different about it. It helps to make the place the hero, captures the essence of our place and is at the heart of how Limerick can get itself ‘on the map’ for the right reasons. It is easy to take these positive things for granted and not ‘talk up’ Limerick, but people need to be much more active and assertive in presenting the new Limerick story. The central idea and themes describe the proposition of the story of ‘new Limerick’. They are not marketing slogans but they should be a prime consideration when developing any messages and propositions about Limerick. They are the agreed key areas of difference for Limerick compared with places and form the building blocks for bringing the ‘new story’ to life. By including it in websites and brochures when describing the area, subtle references in PR and tweets about Limerick, including Limerick as part of standard presentations, slowly and surely people’s perceptions will begin to change. The ‘new story’ will help everyone to be clear about what Limerick has to offer and what areas need to be focused on for the City and Region to become better known and chosen by more people. Limerick is now looking forward with confidence and enthusiasm. It has an exciting opportunity to change and a real desire to encourage and welcome development and business. Limerick is a place that wants to reach its full potential, offer a great experience and show a united front. Proud of where it has come from and excited about where it can get to. With belief, confidence, looking outwards and working together now is the time for Limerick to seize its opportunity and become the place it wants to be. June 2013 147
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CONTENTS Appendix 1: Baseline Analy
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Appendix 1 Baseline Analysis
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Limerick 2030 An Economic and Spati
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