An Economic and Spatial Plan for Limerick Appendices

Limerick 2030 An Economic and Spatial Plan for Limerick
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Green and Sustainable
Surrounding countryside
City Centre green space
River Shannon
Growing low carbon economy
Ambitions for a more sustainable future
2.2 Central Idea
The central idea links the themes together and defines what Limerick is, what it means to be part
of Limerick and the promise of Limerick to its various audiences.
This is not a strap-line or a marketing slogan, but a strategic, motivational and inspirational
statement of intent. Limerick’s central idea is proposed as:
Authentic~Innovative~Progressive
Authentic~Innovative~Progressive is a statement of intent, an essence, and a promise of what
Limerick is, how it works and what it wants to be famous for. In evidencing or explaining it, there
is a need to consider the behaviours and credentials of Limerick such as:
An authentic place of substance with an impressive industrial and historic heritage;
A place of authentic people – genuine, natural, real, welcoming, friendly, leaders and
achievers;
A place that has a progressive outlook to knowledge and innovation – look at our education
and business assets;
A place that continues to exploit its natural resources with progressive ambition – low carbon
economy, enhancing its City green credentials.
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