An Economic and Spatial Plan for Limerick Appendices

Limerick 2030 An Economic and Spatial Plan for Limerick
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key communication channel. The Institute’s website addresses its home city prominently. “By
coming to LIT, you will be among some 20,000 third level students in Limerick who are valued for
their contribution to making the City the exciting, spirited and energetic place that it is. As a
student you will discover that Limerick is a vibrant, young City that bustles as the commercial
capital of the region. Limerick has something to offer everybody thanks to its many cultural,
historical, architectural, sporting, shopping and business activities. With almost 50 per cent of
Limerick’s population under the age of 30, it is fast becoming a vibrant, living, cosmopolitan City.
In the past decade Limerick has gone through a huge redevelopment drive that has transformed
the City. Defined by the great River Shannon, the City has an attractive and modern urban centre
with boutiques, cafés, and great off the beaten path shops, and a nightlife that will take you into
the wee hours of the morning.”
University of Limerick
With a significant international and national catchment, the University administration, press and
marketing teams have an active interest in Limerick’s reputation and image. The University’s
website is also likely to be one of the most visited websites, and a key channel for image and
branding communications. As part of its ‘Let Limerick Surprise You’ messaging stream, the
University of Limerick reports “Limerick is a Riverside City where the Shannon is an integral part of
the City’s character. Vibrant Limerick combines big City amenities with an innate friendliness – a
mix that guarantees an attractive and welcoming environment for student living. The City boasts
some fascinating historic sights, fashionable bars, charming old pubs, glossy shops, smart
restaurants and boutique hotels”. Marketing is strongly focused on the quality of education, the
campus and career prospects in line with the University’s core mission. This is, however, a further
platform with global reach for promotion of Limerick in line with a core image and branding
concept. The University has expressed a willingness to collaborate on marketing materials and
events.
Hunt Museum
This is an important venue which show-cases local heritage and the famous Hunt family art
collection. It is seen as a local and regional resource as well as a tourist destination. The Hunt
Museum is highlighted in a wider range of tourist promotion material and in published tour guides
such as the Rough Guide series. It is also highlighted on local tourist signage. The café is an active
local facility, as well as a tourist amenity.
There is some wider marketing material available at the Hunt Museum. As one of the more visited
local amenities, this is a key potential location for promotion of the City. There is an opportunity to
view the Hunt Museum as an ‘ambassador’ institution, with a key role in the ongoing promotion of
Limerick.
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