An Economic and Spatial Plan for Limerick Appendices

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Limerick 2030 An Economic and Spatial Plan for Limerick __________________________________________________________________________________________________________ To develop and maintain a Limerick ‘toolbox’ of materials, messages and collateral for distribution to and use by stakeholders; To agree an events programme which encourages more local and regional residents and businesses and national visitors to experience the City Centre; To create and empower a network of active individual and organisational place ambassadors; To positively influence the perceptions, views and opinions of Limerick by target audiences through direct marketing activity, media management and active social media management; To ensure partner collateral and messaging relating to inward investment and tourism is aligned behind the place proposition; With partners, enhance the physical welcome into Limerick through improved gateway entry point experiences on roads, at the station and at Shannon Airport; With partners, identify and agree activity to animate the City Centre experience including lighting, signage, empty shops, street art, etc; With partners ensure future bespoke campaigns (including City of Culture 2014) are aligned behind the place proposition. Bringing Authentic~Innovative~Progressive to life will require new thinking and to some extent new behaviour. In will therefore be important that early activity provides exemplars of how this should be done, providing a benchmark for others. For example, ensuring that imagery always uses real Limerick places and people and not stock photography as a way of illustrating authentic, genuine reality and delivering a modern, contemporary, progressive image, even when the focus may be on traditional history and heritage. Such early win opportunities will be presented in the development of the Place Marketing Toolkit and through alignment of partner activity and communications, as identified through discussions with partners. June 2013 130
Limerick 203 An Economic and Spatial Plan for Limerick __________________________________________________________________________________________________________ 5. Place Marketing Plan Timescales are not dated but propose phases of activity based on calendar quarters from the commencement of the plan. June 2013 131
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CONTENTS Appendix 1: Baseline Analy
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Appendix 1 Baseline Analysis
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Limerick 2030 An Economic and Spati
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An Economic and Spatial Plan for Limerick Appendices

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