An Economic and Spatial Plan for Limerick Appendices

Limerick 2030 An Economic and Spatial Plan for Limerick
Lessons
over 1.7 million visitors in 2010.
The development illustrates the potential for an iconic building to stimulate development in the
wider area and to become a marketing symbol and a visitor attraction in its own right.
Key to the success in the Oslo experience is the use of the building as a place marketing
opportunity. The prevalent use of iconic buildings in advertising campaigns is one such example
of how buildings can be used to promote a city and to reinforce the positive identity of a city.
City Centre Living Residential
Eixample, Barcelona
Lessons
The Eixample (Catalan for extension) is a
residential district of Barcelona between the old
city and what were once surrounding small
towns, constructed in the 19 th and early 20 th
centuries. Eixample was planned to contain all
the residents needed for their daily lives,
including markets, schools, hospitals, and leisure
facilities.
The potential to plan a new city neighbourhood – for example in Irish Town. A comprehensive
approach with clear vision and ambition. Create a place that people will wish to invest in.
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