An Economic and Spatial Plan for Limerick Appendices
An Economic and Spatial Plan for Limerick Appendices
An Economic and Spatial Plan for Limerick Appendices
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<strong>Limerick</strong> 2030 <strong>An</strong> <strong>Economic</strong> <strong>and</strong> <strong>Spatial</strong> <strong>Plan</strong> <strong>for</strong> <strong>Limerick</strong><br />
Br<strong>and</strong>ing/Positioning<br />
Manchester<br />
Lessons<br />
Br<strong>and</strong> development is a core focus of the local authority.<br />
Events – establishing world-class events in the City.<br />
Marketing Manchester (est. 1996).<br />
Board of 10 led by private sector including<br />
council, police, media <strong>and</strong> business.<br />
In total approx £3.5m in 2011: £1.3m core<br />
income, £1m service level income, £1.3m<br />
commercial income, £175,000 other income.<br />
Promotion of the city nationally <strong>and</strong><br />
internationally. Visit Manchester is the tourist<br />
board <strong>for</strong> the sub region <strong>and</strong> is a division of<br />
Marketing Manchester.<br />
Gateway to country – establishing <strong>Limerick</strong> as an alternative gateway via Shannon airport.<br />
Promotion of <strong>Limerick</strong> as a business destination.<br />
Tourism infrastructure development.<br />
June 2013 115