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An Economic and Spatial Plan for Limerick Appendices

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<strong>Limerick</strong> 2030 <strong>An</strong> <strong>Economic</strong> <strong>and</strong> <strong>Spatial</strong> <strong>Plan</strong> <strong>for</strong> <strong>Limerick</strong><br />

Br<strong>and</strong>ing/Positioning<br />

Manchester<br />

Lessons<br />

Br<strong>and</strong> development is a core focus of the local authority.<br />

Events – establishing world-class events in the City.<br />

Marketing Manchester (est. 1996).<br />

Board of 10 led by private sector including<br />

council, police, media <strong>and</strong> business.<br />

In total approx £3.5m in 2011: £1.3m core<br />

income, £1m service level income, £1.3m<br />

commercial income, £175,000 other income.<br />

Promotion of the city nationally <strong>and</strong><br />

internationally. Visit Manchester is the tourist<br />

board <strong>for</strong> the sub region <strong>and</strong> is a division of<br />

Marketing Manchester.<br />

Gateway to country – establishing <strong>Limerick</strong> as an alternative gateway via Shannon airport.<br />

Promotion of <strong>Limerick</strong> as a business destination.<br />

Tourism infrastructure development.<br />

June 2013 115

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