An Economic and Spatial Plan for Limerick Appendices

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Limerick 2030 An Economic and Spatial Plan for Limerick Liverpool Lessons Liverpool Vision (est. 1999). Newly elected Mayor has assumed responsibility through the Mayoral Development Corporation and a new Board of 10 Key partners of Liverpool Vision are Liverpool City Council, the Liverpool LEP and the Homes and Communities Agency. In 2012, the City Council established a fund of £350,000 for the marketing of the city by a discrete team within Liverpool Vision, to be match funded by the private sector. Strengthen the Liverpool brand world-wide and attract inward investment, entrepreneurs and highly skilled knowledge workers; and become a city of talented, highly skilled and innovative people. Key promotional and investment campaigns include: ‘Its Liverpool’ place marketing campaign launched in 2011 aims to: Promote the City with a single voice in a creative and consistent way; Develop a brand that appeals to residents, visitors, investors and students; Create a brand platform for partner collaboration and co-creation. A dedicated place marketing function – each has been established to focus on place marketing in recognition of the need for more positive place reputation to support economic development, tourism and investment. Established arms length from the local authority as a public/private partnership – recognition of the need for broader ownership and place leadership than just the Council. Leadership and governance – a leading figure from the private sector, leads a Board, with a wide group of other partners from the private and public sectors on the Board reporting into an appropriate partnership eg Local Enterprise Partnership. Core budget provided by the public sector - supported over time by additional donations from June 2013 116
Limerick 2030 An Economic and Spatial Plan for Limerick the private sector. Brand based marketing – each uses a brand proposition or motto to underpin all marketing and promotion with campaigns anchored in the brand. Key functions to promote externally and attract new audiences - hosting major events, proactive media relationships and PR, place web portal and social media and promotion of destination for business and visitors. Amsterdam June 2013 117
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CONTENTS Appendix 1: Baseline Analy
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Appendix 1 Baseline Analysis
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Limerick 2030 An Economic and Spati
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An Economic and Spatial Plan for Limerick Appendices

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