An Economic and Spatial Plan for Limerick Appendices
An Economic and Spatial Plan for Limerick Appendices
An Economic and Spatial Plan for Limerick Appendices
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>Limerick</strong> 2030 <strong>An</strong> <strong>Economic</strong> <strong>and</strong> <strong>Spatial</strong> <strong>Plan</strong> <strong>for</strong> <strong>Limerick</strong><br />
__________________________________________________________________________________________________________<br />
To develop <strong>and</strong> maintain a <strong>Limerick</strong> ‘toolbox’ of materials, messages <strong>and</strong> collateral <strong>for</strong><br />
distribution to <strong>and</strong> use by stakeholders;<br />
To agree an events programme which encourages more local <strong>and</strong> regional residents <strong>and</strong><br />
businesses <strong>and</strong> national visitors to experience the City Centre;<br />
To create <strong>and</strong> empower a network of active individual <strong>and</strong> organisational place<br />
ambassadors;<br />
To positively influence the perceptions, views <strong>and</strong> opinions of <strong>Limerick</strong> by target audiences<br />
through direct marketing activity, media management <strong>and</strong> active social media<br />
management;<br />
To ensure partner collateral <strong>and</strong> messaging relating to inward investment <strong>and</strong> tourism is<br />
aligned behind the place proposition;<br />
With partners, enhance the physical welcome into <strong>Limerick</strong> through improved gateway<br />
entry point experiences on roads, at the station <strong>and</strong> at Shannon Airport;<br />
With partners, identify <strong>and</strong> agree activity to animate the City Centre experience including<br />
lighting, signage, empty shops, street art, etc;<br />
With partners ensure future bespoke campaigns (including City of Culture 2014) are aligned<br />
behind the place proposition.<br />
Bringing Authentic~Innovative~Progressive to life will require new thinking <strong>and</strong> to some extent new<br />
behaviour. In will there<strong>for</strong>e be important that early activity provides exemplars of how this should<br />
be done, providing a benchmark <strong>for</strong> others.<br />
For example, ensuring that imagery always uses real <strong>Limerick</strong> places <strong>and</strong> people <strong>and</strong> not stock<br />
photography as a way of illustrating authentic, genuine reality <strong>and</strong> delivering a modern,<br />
contemporary, progressive image, even when the focus may be on traditional history <strong>and</strong><br />
heritage.<br />
Such early win opportunities will be presented in the development of the Place Marketing Toolkit<br />
<strong>and</strong> through alignment of partner activity <strong>and</strong> communications, as identified through discussions<br />
with partners.<br />
June 2013 130
Change language