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The role of metacognitive skills in learning to solve problems

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158<br />

Figure A.1.<br />

<strong>The</strong> FOCUS phase <strong>in</strong> KM Quest.<br />

Question: What are the marg<strong>in</strong>s <strong>of</strong> pr<strong>of</strong>it on underwater coat<strong>in</strong>gs?<br />

Answer: Marg<strong>in</strong>s <strong>of</strong> pr<strong>of</strong>it on these products are at the average level compared <strong>of</strong><br />

other products <strong>of</strong> Coltec.<br />

Question: Is there a large market for coat<strong>in</strong>gs <strong>to</strong> pa<strong>in</strong>t and preserve garden chairs?<br />

Answer: <strong>The</strong> market<strong>in</strong>g department has laid hands on reports <strong>of</strong> companies that<br />

are mak<strong>in</strong>g garden furniture. It shows that sales levels <strong>of</strong> wooden chairs have gone<br />

up drastically <strong>in</strong> the last years, especially <strong>in</strong> Western Europe.<br />

What we learn from these answers is that Coltec produces underwater coat<strong>in</strong>gs<br />

and that it could be beneficial for Coltec’s market share and pr<strong>of</strong>it <strong>to</strong> market these<br />

coat<strong>in</strong>gs for a different type <strong>of</strong> product than orig<strong>in</strong>ally planned for.<br />

<strong>The</strong> next step concerns ‘Determ<strong>in</strong>e focus on knowledge processes <strong>in</strong> doma<strong>in</strong>s’.<br />

In this step we make a choice for a particular knowledge process <strong>in</strong> a particular<br />

doma<strong>in</strong> that is relevant for this event. In this case we focus on knowledge ga<strong>in</strong><strong>in</strong>g<br />

<strong>in</strong> the market<strong>in</strong>g department. Knowledge ga<strong>in</strong><strong>in</strong>g <strong>in</strong> market<strong>in</strong>g <strong>in</strong>volves gett<strong>in</strong>g new<br />

knowledge from outside Coltec. This could concern, for <strong>in</strong>stance, cus<strong>to</strong>mer preferences<br />

for us<strong>in</strong>g underwater coat<strong>in</strong>gs. With this knowledge an effective market<strong>in</strong>g campaign

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