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The Quick Count and Election Observation

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THE QUICK COUNT AND ELECTION OBSERVATION<br />

<strong>The</strong> application of the principles of question design can be most easily illustrated<br />

by working through an example:<br />

91<br />

Suppose observers want to know whether polling stations opened on time on<br />

election day. One possibility is to simply construct a question as in version A.<br />

Version A: “Did the polling station you were observing<br />

open on time on election morning?”<br />

"Yes "No<br />

But there are several problems with this wording of the question. First, observers<br />

will almost certainly have in their minds different ideas about just when a<br />

polling station is in fact “open.” Is a polling station “open” when the election<br />

officials are all present? Is it “open” when all of the election officials <strong>and</strong> party<br />

agents are present <strong>and</strong> after all of the materials have been set out? Or, is a<br />

polling station “open” at the moment that the first voter casts their ballot?<br />

Moreover, we need to be very clear about what “on time” means? If a polling<br />

station is supposed to be “open” at 6:00 am <strong>and</strong> the first voter casts a ballot<br />

at 6:25, has the polling station actually “opened on time?”<br />

Variations in how these concepts are understood pose problems of validity <strong>and</strong><br />

reliability. If observers have in mind different views about what “on time”<br />

means, <strong>and</strong> it is left up to observers to decide what “on time” means, then<br />

the observers will produce unreliable measures. Version B of the same question<br />

is both a more valid <strong>and</strong> more reliable way to ask the very same question.<br />

Version B: “When did the first voter cast a ballot at the<br />

polling station?”<br />

"Before 7:00 "Between 7:00 <strong>and</strong> 8:00<br />

"After 8:00 "Did not open<br />

This particular version of the question has several advantages:<br />

• First, this question wording reduces any ambiguity about the question<br />

of when a polling station actually “opens,” <strong>and</strong> it provides a clear guideline<br />

to observers for what qualifies as “on time.” <strong>The</strong>re is no conceptual<br />

ambiguity, <strong>and</strong> so there is vailidity.<br />

• Second, because the response categories are varied across time, analysts<br />

can examine the distribution of “opening times” that will reveal the scale<br />

<strong>and</strong> scope of administration problems in getting polling stations “open.“<br />

<strong>The</strong>se categories allow responses to vary in meaningful ways; the “usefulness<br />

test” is satisfied. Also, the measurement categories are clear; there is<br />

no room for observers to provide their own interpretation of what is “late”<br />

or “early.” Consequently, the measurement will be reliable. Note too that<br />

the response categories in version B of the question satisfy both of the measurement<br />

rules: the categories are exhaustive <strong>and</strong> mutually exclusive.

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