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The Quick Count and Election Observation

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C H A P T E R F O U R : B U I L D I N G T H E V O L U N T E E R N E T W O R K<br />

54<br />

<strong>The</strong> volunteer coordination<br />

team should<br />

continuously assess<br />

volunteer satisfaction,<br />

particularly in the busy<br />

regional <strong>and</strong> municipal<br />

committees.<br />

Motivating Volunteers<br />

Motivating volunteers is a frequently glossed-over but fundamental part of the<br />

volunteer coordination team’s job. Showing appreciation for volunteers’ dedication<br />

is not just the right thing to do, it is essential to the success of the effort.<br />

Many are entrusted with crucial information <strong>and</strong> asked to fill indispensable<br />

roles. Those who are dissatisfied are less likely to do a thorough job.<br />

An effective recruiting message motivates volunteers from the start. In fact,<br />

experience across the world demostrates that, once volunteers underst<strong>and</strong><br />

how a quick count works <strong>and</strong> why it is important, they express appreciation<br />

at being given an opportunity to do something concrete to promote or<br />

strengthen democracy in their countries. <strong>The</strong>ir enthusiasm as they read <strong>and</strong><br />

sign impartiality pledges is palpable, <strong>and</strong> their motivation is inspiring.<br />

During the run-up to elections, the volunteer coordination team should continuously<br />

assess volunteer satisfaction, particularly in the busy regional <strong>and</strong><br />

municipal committees. <strong>The</strong> national coordinator should periodically contact<br />

them, either by visiting or making phone calls. Any problems or misunderst<strong>and</strong>ings<br />

should be addressed <strong>and</strong> resolved before they become larger obstacles<br />

to the quick count’s success. A side-benefit to these conversations is realized<br />

when regional <strong>and</strong> municipal coordinators provide volunteers with substantive<br />

information on pre-election activities or the political environment.<br />

<strong>The</strong> following additional activities have helped motivate volunteers<br />

in many countries:<br />

• sending thank-you letters from the board of directors or other prominent<br />

figures;<br />

• providing t-shirts, hats or other clothing identifying the volunteer as a<br />

member of the organization;<br />

• giving gifts such as backpacks or bags to volunteers who take on<br />

leadership roles;<br />

• issuing certificates to volunteers at important milestones, such as for<br />

meeting a recruiting target, successfully completing a simulation exercise<br />

<strong>and</strong> at the end of the project;<br />

• featuring volunteers at press events or in promotional videos;<br />

• inviting regional volunteers to attend meetings with donors, electoral<br />

officials or international election observer missions;<br />

• organizing celebrations to mark a successful quick count operation<br />

<strong>and</strong> meetings to debrief volunteers <strong>and</strong> discuss lessons learned.

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