aCademiC Catalog 2013-2014 - Lorenzo de Medici

School of Arts & Sciences ROME
best summed up by the credo “Man – the measure of all things”.
The focus of this course is therefore upon great personalities
of the Italian Renaissance mainly in the fields of the visual arts,
literature and philosophy, but also drawn from those of politics
and civic life. These include key figures of the most prominent
Italian families: the Medici, the Sforza, the Della Rovere; artists
and architects: Brunelleschi, Leon Battista Alberti, Leonardo
da Vinci, Michelangelo; writers, poets and philosophers: Dante,
Petrarca, Boccaccio, Pico della Mirandola, Machiavelli, as well as
merchants and bankers. All these individuals left their mark in
Italy between the early 1400s and the late 1500s.
Prerequisites: HIS 130 Western Civilization, or equivalent
Roma: Archaeology of Power
HIS 345 R; Dual listed: CLA 345 R
Cr: 3; Contact hrs: 45
This comprehensive introduction to the archaeology of Rome
from its origins to the collapse of the Roman Empire focuses
on archaeological discoveries old and new in the urban area
of Rome. This approach affords new perspectives on the
evolution of Roman history. By “power” may be understood
the ability to join people through a specific social, political and
economical system, the ability to conquer other territories and
other people through military force, culture or religion, and
also the ability to reorganize a space with constructions and
environmental adaptations. In exploring the “archaeology of
power” we will refer to a set of key types of space or structure
(domus, forum, templum etc.) where people lived, worked,
and met with others to organize political, economic and social
life. The main sources of the course are archaeological, but
literary, epigraphic, iconographical evidence is also addressed.
Students will discover multidisciplinary approaches, and
specific methods and techniques, used by archaeologists to
understand and reconstruct our common past. In order to
stimulate students’ critical approach to historical phenomena,
the course incorporates study of objects and practices from
material culture, and direct contact with the topography of
Rome through site and museum visits.
Prerequisites: HIS 130 Western Civilization, or equivalent
International Business
Introduction to Marketing
BUS 150 R
Cr: 3; Contact hrs: 45
Marketing is a dynamic and an exciting field, a key tool in
confronting the challenges that enterprises are facing every
day. The purpose of this course is to introduce marketing
principles and concepts. In this course students will learn about
the “real” nature and scope of marketing management . They
will be introduced to aspects of marketing, such as: Marketing
Strategy, 4 P’s, Market Planning, Retailing and Wholesaling,
Target Marketing, Market Segmentation, Services Marketing.
You will also learn about the strategic importance of marketing
to an enterprise, whether it be a profit oriented business firm
or non-profit organization.
Introduction to International Marketing
BUS 220 R
Cr: 3; Contact hrs: 45
International competition makes international marketing
one of the most critical skills for business survival. In their
continuing quest for new ways to establish and maintain their
competitiveness, many firms are recognizing the advantages
of operating in an international market. These benefits includes
sourcing materials, capital, labor and expertise, relocating
manufacturing, and distributing product and services to new
markets. While there are many benefits, each company must
identify the potentially huge risks taken when operating
overseas and the uninformed company may suffer tremendous
set backs before realizing any benefits. This course is an
introduction to the complexities and implications of foreign
markets. Emphasis is on the various economic, social and
cultural factors that impact on international marketing, the 4
Ps (product, price, places of distribution and promotion) and
how these aspects of marketing are influenced by international
business environment.
Prerequisites: BUS 150 Introduction to Marketing, or equivalent
Human Resources Management
BUS 260 R
Cr: 3; Contact hrs: 45
The course explores the Human Resource Management
function in a corporate setting and focuses on the development
of knowledge and skills that all managers and leaders need.
Students learn the basic principles of designing and operating
business organizations, from developing their mission, vision
and strategy to their key organizational features and processes.
Students face issues of managing people in organizations,
including hierarchy, leadership, and communication; systems
of reward and recognition; and personnel (from recruitment
to training and development). Some attention is given to the
expanding role of corporations in dealing with social problems
and issues. The course trains students to build skills relevant
to leadership and management. These include public speaking
and presenting, conflict resolution, teamworking, and business
project management. Class content is delivered through
lectures, group discussions, practical and experiential exercises,
and case studies.
Integrated Marketing Communication
BUS 262 R; Dual listed: COM 262 R
Cr: 3; Contact hrs: 45
Marketing communication is one of the most exciting and
stimulating areas in modern marketing. Its importance has
grown dramatically in the recent decades. The means through
which we communicate all around the world have been
affected by the new technological advances. These advances,
such as the Internet, have enabled and eased interaction on a
global scale. Therefore, marketers are looking for new means of
communication that can better gain the attention of customers.
This course will examine the theory and techniques applicable
today to all the major marketing communication functions: ads,
direct marketing, sales promotion, public relations, personal
selling and the Internet. It will allow students to research and
evaluate a company’s marketing and promotional situation and
use this information in developing effective communication
strategies and programs.
Prerequisites: BUS 150 Introduction to Marketing, or equivalent.
Recommended: COM 180 Mass Communication, or equivalent
European Policies and Law
BUS 263 R; Dual listed: POL 263 R
Cr: 3; Contact hrs: 45
This course focuses on the process of European integration
and the evolution of the European Union by exploring the
ideas and political practices that underlie this institution. The
course will explore the potential of an emerging political entity
that would at a minimum be an economic super power. The
associated debate over what it means to be a ‘European’ also
raises important issues of political culture and national identity.
This course will be divided into two parts: a first, institutional,
part will emphasis economic aspects, institutions, policies and
legislation of the European Community, the internal market,
the ESCB, the ECB and the euro. A second part, focused on
some parts of the Treaty, will give students specific insights into
commercial policies, and particular emphasis will be given to
transport policy: freedom of movement, competition, taxation
and approximation of laws. The last part of the course is
focused on investigating the transformations that the transport
framework has experienced under EU rule. Since its foundation
in 1957, the European Union has developed its scope mostly
in the commercial domain, with acceleration from the end of
the 20th Century, with completion of a Common Market and
of the Monetary Union. Within this framework, transport has
been deeply affected by Community action, as an effect of
implementation of both freedom of services and opening of
transport markets. This part of the course is aimed at providing
a general outlook of EU developments in commercial policies
and a more in-depth analysis of rules on competition and
harmonization of domestic legal and administrative legislation.
Prerequisites: BUS 150 Introduction to Marketing, or equivalent
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LdM Academic Catalog 2013-2014