aCademiC Catalog 2013-2014 - Lorenzo de Medici

International Business
Introduction to Business
BUS 130 F
Cr: 3; Contact hrs: 45
This course will introduce you to the world of business and help
prepare you for the economic roles of consumers, workers and
citizens. This course will also serve as a background for other
business courses you may take in college. Students will be
introduced to each of the functional area of business, including
marketing, finance, HRM, and business intelligence. The course
is designed to help students appreciate the interrelationship of
these business functions and more generally, the role and the
context of business in society.
Introduction to Marketing
BUS 150 F
Cr: 3; Contact hrs: 45
Marketing is a dynamic and an exciting field, a key tool in
confronting the challenges that enterprises are facing every
day. The purpose of this course is to introduce marketing
principles and concepts. In this course students will learn about
the “real” nature and scope of marketing management . They
will be introduced to aspects of marketing, such as: Marketing
Strategy, 4 P’s, Market Planning, Retailing and Wholesaling,
Target Marketing, Market Segmentation, Services Marketing.
You will also learn about the strategic importance of marketing
to an enterprise, whether it be a profit oriented business firm
or non-profit organization.
of operating in an international market. These benefits includes
sourcing materials, capital, labor and expertise, relocating
manufacturing, and distributing product and services to new
markets. While there are many benefits, each company must
identify the potentially huge risks taken when operating
overseas and the uninformed company may suffer tremendous
set backs before realizing any benefits. This course is an
introduction to the complexities and implications of foreign
markets. Emphasis is on the various economic, social and
cultural factors that impact on international marketing, the 4
Ps (product, price, places of distribution and promotion) and
how these aspects of marketing are influenced by international
business environment.
Prerequisites: BUS 150 Introduction to Marketing, or equivalent
Event Planning
BUS 232 F; Dual listed: COM 232 F
Cr: 3; Contact hrs: 45
This course introduces students to special event planning
processes and techniques. Emphasis is on creating, organizing,
identifying sponsors for, marketing and implementing largescale
community events, as well as show rooms and trade
shows to photoshoots and fashion shows. We will explore this
very detail-oriented field as it deals with vendors, contracts,
fundraising, budgeting, ethics, and other aspects. Students
will research product, competition and target market to
determine best possible exposure and success. As part of the
course students may organize a real event in interdisciplinary
collaboration with other departments (Graphic Design, Jewelry
Design, Photography and/or Interior Design).
School of Arts & Sciences FLORENCE
Principles of Microeconomics
BUS 178 F
Cr: 3; Contact hrs: 45
Economic analysis is one of the most useful tools for
understanding social phenomena. Principles of Microeconomics
introduces students to the bases of economic ways of thinking.
Economic theory is explained through the study of the
methods of analysis, assumptions and theories about how firms
and individuals behave and how markets work. The course is
a necessary basis for students wishing to continue the study
of economics and business in their academic careers and is
also useful for students in applied social sciences. The course
is divided in four parts: the first is an introduction to languages,
methods, and modeling used in microeconomics; the second
part focuses on the firm production process and market
strategy; the third analyses consumer theory and the way in
which individual behavior is modeled by economists; and the
concluding part of the course studies how the competitive
and non competitive market works. The teaching includes the
extensive use of case studies and policy issues which will be
open to discussion with students.
Principles of Macroeconomics
BUS 180 F
Cr: 3; Contact hrs: 45
Economics is the study of choice under conditions of scarcity:
the resources needed to produce goods and services are
limited compared to human desires. Economics is divided
into two major areas. Microeconomics studies the choices of
consumers, firms, and governments, and describes the working
of markets. Macroeconomics studies the behavior of the entire
economy. It explains phenomena like growth, business cycle,
inflation and unemployment. This course is an introduction to
economics. The basic principles of economics will be presented
and applied in order to explain some features of the modern
economy.
Prerequisites: BUS 178 Principles of Microeconomics, or
equivalent
Introduction to International Marketing
BUS 220 F
Cr: 3; Contact hrs: 45
International competition makes international marketing
one of the most critical skills for business survival. In their
continuing quest for new ways to establish and maintain their
competitiveness, many firms are recognizing the advantages
Wine Business and Marketing
BUS 252 F; Dual listed: NUH 252 F
Cr: 3; Contact hrs: 45
This course explores the business and marketing of wine, with
special focus on U.S. markets. Wine trade and consumption in
the US have constantly increased in recent years. If until the
early 1990’s wine consumption was concentrated in a few
major states, today wine is consumed by a large part of the
entire US population. Italian wine, counting for 30% of U.S. wine
imports, is a major part of this economic and cultural scenario.
In addition, new wine markets have emerged worldwide. This
growing interest has strengthened the role of traditional key
players of the wine trade such as importers, distributors,
wholesalers, retailers, while helping to create new professional
figures such as wine writers, wine club managers, and event
promoters. In this course students learn skills that help equip
them to take on such roles. Given the notable diversity and
quality of Italian wines, students examine issues of sourcing,
shipment chains and trading channels, and market impact. The
course includes business simulations, and students produce a
start-up or marketing project.
Prerequisites: BUS 130 Introduction to Business, or equivalent
Human Resources Management
BUS 260 F
Cr: 3; Contact hrs: 45
The course explores the Human Resource Management
function in a corporate setting and focuses on the development
of knowledge and skills that all managers and leaders need.
Students learn the basic principles of designing and operating
business organizations, from developing their mission, vision
and strategy to their key organizational features and processes.
Students face issues of managing people in organizations,
including hierarchy, leadership, and communication; systems
of reward and recognition; and personnel (from recruitment
to training and development). Some attention is given to the
expanding role of corporations in dealing with social problems
and issues. The course trains students to build skills relevant
to leadership and management. These include public speaking
and presenting, conflict resolution, teamworking, and business
project management. Class content is delivered through
lectures, group discussions, practical and experiential exercises,
and case studies.
Integrated Marketing Communication
BUS 262 F; Dual listed: COM 262 F
Cr: 3; Contact hrs: 45
LdM Academic Catalog 2013-2014
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