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126<br />

References and suggested further reading:<br />

Strategic communication<br />

• Bessette G., Involving the community, a guide<br />

to participatory development communication.<br />

International Development Research Centre,<br />

2004.<br />

• Communicating with Disaster Affected<br />

Communities (CDAC). http://crisescomm.<br />

ning.com/<br />

• Ross, Steven S. “Journalists and Humanitarian<br />

Relief Coverage,” Fritz Institute. 2007.<br />

• Servaes J., Communication for development:<br />

One world, multiple cultures. Cresskill:<br />

Hampton Press, 2002.<br />

• UNDP. Communication for Development: A<br />

glimpse at UNDP’s practice. Draft.<br />

• UNDP. Communication strategy template,<br />

http://www.undp.org/comtoolkit/whycommunicate/why-core-concepts-com-strat.<br />

shtml<br />

• UNDP. Communication toolkit, http://<br />

comtoolkit.undp.org/why-communicate/<br />

why-overview.shtml<br />

• UNDP. Information disclosure policy. 2008.<br />

• United Nations. Focus on sustainable<br />

development: Ninth United Nations<br />

Roundtable on Communication for<br />

Development Report. 2004.<br />

• United Nations Information Centres. http://<br />

unic.un.org/aroundworld/unics/en/index.asp<br />

this exposure can lead to bad publicity. Moreover, the use of UNDP’s logo, in this or other<br />

contexts, should be carefully assessed for the potential to undermine public confidence<br />

in the government by appearing to claim successes that are the preserve of government.<br />

Monitoring and evaluation (M&E) is as important for communication as for any other<br />

programme component. The M&E framework for a livelihoods and economic recovery<br />

project or programme should include baselines and indicators against which to track<br />

progress toward the intended results of the communication strategy, thereby enabling<br />

adjustment of the strategy as needed, so as to ensure sound implementation.<br />

7.3 Resource Mobilization<br />

In crisis and post-crisis situations, livelihoods and economic recovery interventions need<br />

to start quickly and to have both immediate and sustained impact. In order for this to<br />

happen, these interventions not only need to be well designed, but they also require<br />

rapid initial funding and predictable sustained funding. Mobilizing resources for livelihoods<br />

and economic recovery programming can be especially challenging. Most donors<br />

divide official development aid between humanitarian and development funding lines.<br />

Recovery programmes lie outside of these two categories. When using their humanitarian<br />

funding lines, donors prioritize life-saving interventions over those with a longer-term<br />

vision. Development funding can take a long time to disburse, and donors often have<br />

risk-averse policies for using their development funds, making them difficult to access in<br />

crisis and post-crisis situations.<br />

7.3.1 Characteristics of an effective resource mobilization strategy<br />

Experience has shown that resource mobilization for livelihoods and economic recovery<br />

programming is most effective when pursued within the overall recovery effort and in<br />

collaboration with other partners. This approach enables donors to see how funding<br />

fits into the overall priorities for recovery in the crisis or post-crisis situation, and it may<br />

encourage these donors to move from project-based funding to multi-year partnerships.<br />

Such an approach also demonstrates that the mobilization of resources is for the crisisaffected<br />

country, and not for any particular agency.<br />

Some of the key characteristics of an effective resource mobilization strategy are as follows:<br />

• Genuine partnerships with donors. Resource mobilization is increasingly viewed<br />

as long-term partnerships with donors rather than simply as the pursuit of project<br />

funding. Engaging donors in the development of country strategies and in the entire<br />

programme cycle leads to genuine partnerships.<br />

• Knowing donors. An awareness of donor priorities, policies, and procedures is essential.<br />

A clear resource mobilization strategy will align an analysis of donor preferences<br />

with funding needs. It is important to know which donors have a particular interest in<br />

livelihood issues, which department(s) within a donor organization the livelihoods and<br />

economic recovery portfolio belongs to, and whether decision-making is decentralized<br />

or takes place in donor capitals. While bilateral and multilateral donors continue to be<br />

the primary donors to livelihoods and economic recovery programmes, the private<br />

sector and Diaspora communities are playing an increasing role. Among bilateral<br />

donors, even those without a local presence should be considered in the resource<br />

mobilization strategy. These donors may be open to cost-sharing as an initial entry<br />

Livelihoods & Economic Recovery in Crisis Situations

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