Small Business Framework - Research - The Legal Services Board

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Recommendation!10!
If" main]stage" fieldwork" is" conducted" face]to]face," developmental" and" initial"
pilot"survey"work"could"appropriately"be"conducted"online"to"reduce"costs.!
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While" a" longitudinal" survey" would" enable" the" experience" of" particular"
businesses" to" be" tracked" over" time," a" real" concern" is" that" churn" among"
businesses" will" impact" unduly" on" panel" integrity." Moreover," the" nature" of"
businesses"ceasing"to"be"a"part"of"the"survey"may"differ"in"important"ways"(e.g."
business"failure),"which"may"link"to"core"aspects"of"the"survey."A"cross]sectional"
approach"would"be"prudent,"in"the"first"instance"–"although"consent"to"follow]up"
could"be"obtained"from"respondents"to"allow"the"issue"to"be"reconsidered"in"the"
light"of"the"baseline"survey."
Recommendation!11!
The" survey" should" be" run" on" a" cross]sectional" basis," though" the" option" to"
move" to" a" longitudinal" form" should" be" kept" open" until" a" follow]up" to" the"
baseline"has"commenced.!
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