2003-2005 - Graduate School - The University of Alabama

Manderson Graduate School of Business231Degree RequirementsThe program of study consists of 30 hours of coursework, which can be completedin a calendar year (12 months) with entry in the fall term. The program can also becompleted in 15 months.The following courses are required for the M.A. degree:Required coursesSemester hoursMKT 591 Marketing Research* ...................................................................... 3MKT 518 (M.B.A.) Survey of Marketing.......................................................... 3MKT 530 Advanced Marketing Analysis......................................................... 6MKT 531 Services Marketing ......................................................................... 3ST 550 Statistical Methods for Applied Research I ........................................ 3ST 551 Statistical Methods for Applied Research II ....................................... 3Three courses chosen from those listed belowfor the four marketing concentration areas................................................. 9____Total hours ............................................................... 30M.A. concentration areas. Four areas of concentration are offered to M.A. students,who may select a minimum of three courses (9 hours) from the following options tocomplete the 30 hours of M.A. requirements. With the adviser’s consent, substitutionsmay be made.CoursesSemester hoursConcentration I — Marketing Research (choose three)EC 413 Economic Forecasting and Analysis ................................................. 3MKT 581 Project Management in Marketing .................................................. 3MKT 597 Special Topics in Marketing ............................................................ 3ST 465 Sampling Techniques ........................................................................ 3ST 552 Applied Regression Analysis.............................................................. 3ST 553 Applied Multivariate Analysis ............................................................. 3____Total hours ................................................................. 9Concentration II — Strategic Marketing Management (choose three)MKT 522 Strategic Logistics Management..................................................... 3MKT 510 Product Design and Management .................................................. 3MKT 521 Seminar in Retailing Management.................................................. 3MKT 581 Project Management in Marketing .................................................. 3GBA 526 Competitive Strategy ...................................................................... 3GBA 527 Managing Strategy Implementation ................................................ 3____Total hours ................................................................. 9Concentration III — International Business (choose three)IBA 550 Global Business................................................................................ 3IBA/MGT 551 International Business Management ....................................... 3IBA/MKT 555 Global Marketing Management................................................ 3EC 430/530 International Economics............................................................. 3FI 431/531 International Finance ................................................................... 3MKT 460 Export/Import Management ............................................................ 3____Total hours ................................................................. 9__________*Students enroll in MKT 591 but attend MKT 473. Additional MKT 591 assignments aremade.