2003-2005 - Graduate School - The University of Alabama

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Mass Communication283the examination. In the latter case, the re-examination must take place after six monthsand before twelve months have elapsed. Each of the four portions of the preliminaryexamination may be taken only twice. The examination committees will rule either passor fail on the second examination in toto.Admission to candidacy. A student is certifi ed by the dean of the Graduate Schoolfor admission to candidacy for the Ph.D. in communication after meeting the followingrequirements:• completion of the program of coursework and the language (research tool) re quire -ments prescribed by the student’s program advisory committee and ap proved by theCollege of Communication and Information Sciences associate dean for graduatestudies and research• demonstration, by passing the preliminary examination, of competence in the Ph.D.core, research methods, the specialization, and the cognate• a successful defense of a dissertation proposalDissertation committee. Each student eligible for dissertation research must forma dissertation committee. This committee evaluates the dissertation proposal and thedissertation proper. Both the proposal and the completed dissertation must be defendedbefore the committee. The successful defense of a proposal grants the student candidacyfor the degree and entitles him or her to conduct dissertation research. The successfuldis ser ta tion defense is the last formal step to receiving the Ph.D. degree.The dissertation committee is composed of a chair from within the College of Communicationand Information Sciences, three members from within the College, andone member from outside the College. The committee chair must be a full member ofthe College’s graduate faculty. One member must also be a full member. All the othermembers may be associate members. One may be a temporary member. Appointmentof the outside member is at the discretion of the Graduate School.Dissertation. At the time of the preliminary examination, or immediately following,the student completes a written proposal for dissertation research, in consultation withthe dis ser ta tion chair. The proposal describes the importance of the proposed topic,outlines the major theses to be advanced, provides an overview of major relevant literature,defi nes the methodology to be used, and lays out a timetable for completion ofthe project. The dissertation must make a signifi cant original contribution to the fi eld ofcom mu ni ca tion and must demonstrate the candidate’s ability to report that research inwriting in a clear, comprehensive, and scholarly manner.The defense of the dissertation proposal must precede the defense of the dissertationitself by at least 30 days. Furthermore, the student must submit the proposal, and laterthe dissertation, to the committee at least 14 days prior to the defense. After the proposalhas been circulated among the members, the student’s dis ser ta tion committee meets forthe student’s oral defense of the proposal. The candidate must complete the dissertationwithin seven years of the date of admission to the doctoral program.Final examination. The candidate must present a copy of the fi nal draft of the dissertationto each committee member at least two weeks before the scheduled date ofthe fi nal examination. After the dissertation has been completed and accepted by thecandidate’s dissertation committee for purposes of the examination, the candidate willbe given a fi nal oral examination by the dissertation committee.The fi nal examination is primarily concerned with the research embodied in the dissertationand with the fi eld in which the dissertation lies, but it may extend over thestudent’s entire primary fi eld of study. The fi nal oral examination is governed by therules of the Graduate School of The University of Alabama. All graduate faculty of theCollege of Communication and Information Sciences are invited to attend. A boundcopy of the dissertation must be deposited in the Offi ce for Graduate Studies after asuccessful defense.
284 The University of AlabamaPh.D. in Library and Information StudiesThe Ph.D. in library and information studies is a research-oriented degree providingop por tu ni ties for ad vanced study and creation of knowledge. In the program studentshave op por tu ni ties to work with faculty and other doctoral students to broaden theirun der stand ing of the fi eld, while pursuing study in a chosen specialization in depth. Anindividualized program of study is created for each student.Admission RequirementsSee admission requirements for the Ph.D. program on p. 279.Degree RequirementsSee general requirements for the Ph.D. degree on p. 280.ObjectivesThe library and information studies specialization has the following objectives:• to promote basic and applied research that will contribute to the advancement oflibrarianship as a profession and enrich the literature of the discipline• to provide a context for advanced study that will relate the contributions of allied fi elds,such as communications, computer science, management, etc., to librarianship• to assist each future practitioner and teacher in developing the requisite theoretical basefor solving today’s problems in librarianship, and anticipating those of to mor rowCourse DescriptionsADVERTISING AND PUBLIC RELATIONS (APR)APR 522 Media Planning. Three hours.Development of media objectives, strategies, and budgets and implementation of media plansfor advertising and public relations. Each student prepares and presents a media plan.APR 550 Advertising/Public Relations Communication Research Methods. Threehours.A survey of qualitative and quantitative methods in communication research.APR 551 Advertising/Public Relations Communication Theory. Three hours.A study of the development of selected mass communication theories as related toadvertising and public relations.APR 560 International Public Relations. Three hours.Prerequisites: Graduate stand ing and permission of the academic adviser and instructor.Corequisite: APR 590.Integration of public relations theory and techniques into complete campaigns. Researchand analysis of topics related to international corporate com mu ni ca tion, with particularemphasis on the public relations industry in Europe, especially Britain. Offered springsemester, with a fi eld trip to Europe during summer session.APR 570 Contemporary Advertising and Public Relations. Three hours.An ad vanced survey of the academic and professional literature underlying the con tem -po rary practice of advertising and public relations.APR 572 Persuasive Communication. Three hours.The practice of creating, writing, editing, and producing persuasive communication foradvertising and public relations. Writing skills are exercised extensively in this course.APR 582 Advertising and Public Re la tions Management. Three hours.Problems and decision-making processes involved in the management of advertisingand public relations programs and organizations.
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