2003-2005 - Graduate School - The University of Alabama

Book Arts Course Descriptions285APR 583 Research Applications in Advertising and Public Relations. Three hours.Prerequisite: MC 550.Application of research methods and procedures for problem solving and impact assessmentin advertising and public relations programs.APR 590 Special Topics in Persuasive Communication. Three hours.A specialized course in the planning and execution of advertising and public relationsprograms. Topics vary.APR 592 Integrated Communication Project. Three hours.A message-oriented course. Students conceptualize and execute integrated com mu -ni ca tion programs. Topics vary.APR 596 Independent Study or Research. One to three hours.Prerequisite: permission of the academic adviser and instructor.APR 597 Communication Campaign Workshop I. Three hours.Research to develop an advertising and public relations campaign for a specifi c organization.This is the preparation stage for the major case study prepared by the studentin APR 598.APR 598 Communication Campaign Workshop II (Master’s Project). Three hours.Development and presentation of a complete advertising and public relations plan andproposal for the specifi c organization studied in APR 597. Integration of theory, concepts,and techniques in a complete communication program.APR 599 Thesis Research. Three hours.Prerequisite: permission of the academic adviser.BOOK ARTS (BA)Printing/PublishingBA 520 Printing I: Elements of Printing. Three hours.Craft skills used in fi ne letterpress printing are introduced in a studio environment.Through a number of printing/publishing experiments and projects, students gain anunderstanding of the nature and interaction of printing types with inks and papers; learnfundamental terminology; and gain familiarity with the equipment. The emphasis is onsetting type, letterpress printing, and basic typographic design. Miller.BA 521 Printing II: Typography and Printing. Three hours.Prerequisite: BA 520.Explores contemporary attitudes and innovations in fi ne printing and fi ne press publishingthrough individual printing/publishing projects, as well as a collaborative project. Thefocus is on typographic design, editorial decision making, color and image integration,and press work. Miller.BA 522 Printing III: Parallel Editions and Printing. Three or six* hours.Prerequisite: BA 521.Students initiate and produce an edition of a relatively extensive book. Emphasis is onproduction, with manuscript selection and editing being critical aspects. Photopolymerplatemaking processes are introduced in a desktop publishing environment adapted tohistoric tools and media. Such subjects as marketing and distribution of limited-editionbooks are covered. For those students taking the 6-hour option, a Parallel Editions bookmay be produced. Miller.BA 523 Printing IV: Printing and Publishing. Three or six* hours.Prerequisite: BA 522.Refinement of typographical sensibility coupled with advanced book production ex pe ri ence,culminating in a limited-edition handmade volume. Direct experience with book bind ers,artists, il lus tra tors, book distributors, and myriad post-production considerations for thefi ne press printer/publisher. Miller.__________*Required for students with concentrations in either printing/publishing orbookbinding.