Business<strong>Sweet</strong> <strong>Briar</strong> <strong>College</strong>functions of individual companies (production,marketing, accounting, finance, and research anddevelopment). Also covered is the managementfunction that is common to all organizations. Thiscourse cannot be counted toward the major or minorin business. Offered alternate years.BUSN 107 (3)–Business EconomicsEconomic forces are fundamental determinantsof firms’ profitability and growth, and economicthinking should inform nearly every businessdecision. This course will survey the basic principlesof microeconomics and macroeconomics,including the behavior of individuals and firms,how government policies impact markets, andthe factors determining national output, unemployment,productivity, inflation, and growth.Not open to students who have earned credit forECON 101 or ECON 102.BUSN 127 (3)–Accounting IAn examination of the accounting cycle; therecording, posting, adjusting, and closing ofaccounting data for a sole proprietor serviceand merchandising business, to include internalcontrols, receivables and payables, inventories,depreciation, and payroll. Emphasis is on the useof accounting data for decision making. III.Q.BUSN 128 (3)–Accounting IIPrerequisite: BUSN 127. This second course inaccounting builds on the concepts, principles,procedures, and analytic methods taught in theintroductory course and extends to accountingfor partnerships and corporations. Focus is onfinancial statements and interpretation of financialinformation. III.Q.BUSN 131 (3)–Fundamentals of ManagementThis course is an introduction to the managementof organizations through an examinationof management thought and theory. The coursereviews the management functions of planning,organizing, directing, and controlling withparticular emphasis on leadership, motivation,communications, and organizational changeand conflict. This course cannot be taken on aP/CR/NC grading option.BUSN 132 (1)–Fundamentals ofManagement LaboratoryPrerequisite or co-requisite: BUSN 131. Thislaboratory course gives students experience inthe management of projects that require applicationof the management functions. This coursecannot be taken on a P/CR/NC grading option.BUSN 150 (3)–Fundamentals of MarketingPrerequisite: ENGL 104 or another FYWcourse. This course is an introduction to marketing;the marketing mix, product development,pricing, distribution, and the promotionof products, services and non-profit activities.Marketing legislation and the consumer movementwill be discussed. A modified case methodwill be utilized. This course cannot be taken ona P/CR/NC grading option.BUSN 151 (1)–Fundamentals of MarketingLaboratoryPrerequisite or co-requisite: BUSN 150. Thislaboratory course gives students experience in projectsthat relate to the four marketing functions.This course cannot be taken on a P/CR/NC gradingoption.BUSN 161 (3)–Commercial LawAn introduction to how companies operating inthe United States are affected by the Americanlegal system. Areas covered include torts, agency,contracts, and other liability issues.BUSN 210 (3)–FinancePrerequisite: BUSN 128. This course examinesthe role of finance in supporting the functionalareas of a firm, and fosters an understanding ofhow financial decisions themselves create value.Topics covered include basic analytical skillsand principles of corporate finance, functionsof modern capital markets and discounted cashflow valuation, and risk analysis. III.Q, V.8a.BUSN 232 (3)–Human ResourceManagementPrerequisite: BUSN 131. This course will providean overview of human resource management principlesand concepts in today’s workplace. Studentswill study issues such as workplace organization,recruitment and hiring, policy design and its application,and current legal issues. They will also consider64
<strong>2010</strong>-<strong>2011</strong> Catalog Businessmotivational theory and its application to rewardsand compensation. Upon completion, students willhave a basic understanding of human resource issuesand be able to apply them to business and employmentsituations. Offered alternate years.BUSN 242 (3)–NegotiationPrerequisite: BUSN 131. Negotiation is the art andscience of securing the agreements of two or moreindependent parties. In this course students study thetheories and processes of negotiation as practiced in avariety of business settings. The course will highlightthe components of an effective negotiation and givestudents the opportunity to develop and practicetheir own negotiating skills. Offered alternate years.BUSN 257 (1)–Business Practicum inMarketing IPrerequisites: BUSN 150, BUSN 151, and permissionof the instructor. Students prepareto serve as consultants and team advisors formarketing projects undertaken in BUSN 151 bystudying advanced marketing presentation skills.Specific topics include project research, audienceanalysis, visual delivery and public speakingskills, presentation and handout design, andpresentation evaluation and assessment.BUSN 258 (1)–Business Practicum inManagement IPrerequisites: BUSN 131, BUSN 132, and permissionof the instructor. Students prepare toserve as upper-level managers for team projectsundertaken in BUSN 132 by studying practicalapproaches to effective team management.Specific topics include the development, organization,promotion, and implementation of educationaland fund-raising activities in support ofselected charitable organizations. Broader topicsinclude project management, personnel andresource allocation, motivation, quality control,and assessment.BUSN 261 (1, 2, or 3)–Directed StudyPrerequisites: One BUSN course and permissionof the instructor. The study of introductorylevel material by an individual student or by asmall group of students under the immediatesupervision of a faculty member.BUSN 307 (3)–Principles of InvestingPrerequisites: BUSN 210 and MATH 205. Thiscourse introduces the quantitative methods of financialmanagement that are commonly used by financialanalysts, managers, and individual investors. Itexamines techniques for the valuation of differentclasses of securities and criteria for guiding investmentdecisions. Each student will apply these techniquesby building and managing her own portfolioof investments. III.QBUSN 308 (3)–Non-Profit ManagementPrerequisites: BUSN 131, BUSN 150, andjunior standing. This course will examine themanagement and operations of non-profit organizations.The case study method will be usedand students will examine a broad range ofnon-profits including educational institutions,arts organizations, and community services.Fieldwork in area non-profit organizations willbe included in the course. This course cannot betaken on a P/CR/NC grading option.BUSN 318 (3)–Operations and SupplyChain ManagementPrerequisites: BUSN 131 and BUSN 210.Explores management and operation of bothmanufacturing and service organizations,including capacity planning, materials management,inventory control, quality control, anddistribution. Quantitative methods and theirorganizational implications are also examined,with special emphasis on supply chain optimizationas a critical success factor for organizations.BUSN 324 (3)–Advanced CommercialLawPrerequisite: BUSN 161. Topics covered willinclude consumer protection and bankruptcy,labor relations, commercial paper, antitrust,securities regulation, and intellectual propertywith an emphasis on the impact of the internet.Offered alternate years.BUSN 326 (3)–Project Selection andManagementPrerequisite: MATH 205. Students will applysound financial and economic principles as abasis for project selection, while acquiring theskills necessary to manage the project. Thiswill include an analysis of project alternatives,65
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