2010-2011 - Sweet Briar College

BusinessSweet Briar Collegeincluding such scenarios as make vs. buy, purchaseor do not purchase, as well as projectmanagement techniques such as PERT/C PMand Gannt charts. Offered alternate years.BUSN 330 (3)–Consumer BehaviorPrerequisite: BUSN 131 or BUSN 150. Thiscourse provides comprehensive understandingof the psychological, sociological, economic,and other dimensions that influence consumerbehavior. The course focus will be on how thesefactors are used to develop marketing strategy.Offered alternate years.BUSN 332 (3)–Corporate LeadershipPrerequisite: BUSN 131. Students learn the leadershipskills required in a world of increasingcomplexity that includes globalization, e-commerce,corporate social responsibility, and otherongoing management transformations. Studentswill apply emerging practices and scholarlyresearch to a wide range of corporate environments,from start-ups to multi-nationals. Theywill identify the leadership qualities and skillsthat will maximize their own leadership potential.BUSN 337 (3)–International ManagementPrerequisite: BUSN 131. This course builds onstudents’ backgrounds in management, internationalaffairs and/or different cultures to explorethe challenges of managing a multinationalworkforce in global (non-domestic) environment.The focus of the course is threefoldstrategicissues in a multinational environment,their cultural and behavioral dimensions, andthe underlying functional operations of the firm.The course will make significant use of the casemethods plus team and work-group activitiesrequiring problem definition, research, synthesisand presentations-both oral and written.Offered alternate years. III.O, V.4.BUSN 344 (3)–Organizational Change andInnovationPrerequisite: BUSN 161. Prerequisite or corequisite:BUSN 348. This course provides theframeworks for understanding and making criticaldecisions in business based on innovation andchange. The course examines (1) the generation ofcommercializable new ideas in both new venturesand existing organizations and (2) the challenges tobuilding and maintaining an organization based oninnovations. Each student will generate, develop,and evaluate her innovative ideas.BUSN 347 (3)–Entrepreneurship, SocialEntrepreneurship, and Corporate SocialResponsibilityPrerequisites: BUSN 131 and BUSN 132.Students will explore the similarities and differencesin characteristics, knowledge, and skills neededfor entrepreneurship, social entrepreneurship, andcorporate social responsibility. Emphasis will beon understanding the challenges and rewards ofthese three paradigms at individual, corporate,and societal levels. Theoretical overviews, ethicalframeworks, environmental forces, defining needs,and growth and performance will all be discussed.III.WBUSN 348 (3)–Entrepreneurship, SocialEntrepreneurship, and Corporate SocialResponsibility LaboratoryPrerequisite or co-requisite: BUSN 347. The labprovides an experience with an outside companywhere social impact can be made through leveragingthe company’s core competencies. The studentsgain an understanding of a company’s specificmission, and work in partnership to demonstrate agrowth in profitability through socially responsibleinitiatives.BUSN 351 (3)–Marketing ResearchPrerequisites: BUSN 150 and MATH 205.This course covers the managerial use of scientificresearch methodology in formulating marketingstrategy; includes determination of situationsrequiring research, appraisal of alternative researchmethods and analysis of theoretical concepts inresearch methodology. Offered alternate years.III.WBUSN 354 (3)–Principles of AdvertisingPrerequisite: BUSN 150. This course offersan in-depth study of advertising and its rolein the integrated marketing communicationsprogram of an organization. Study will includethe identification of relevant data to analyze themarketing situation, development of productposition, marketing and advertising objectives,creative strategy, media planning and evaluation.Offered alternate years.66­